Why is the price gap between the Missha US website and Amazon sellers so big? $6 as oppose to $30.

The price on Amazon just fluctuates a LOT. Right now on July 5, 2018, the price on the Missha website is $15.40 (it is on sale 30% off of the normal $22.00 price) and every shade is the same price. The Amazon price for the shade #21 is $10.50 on this listing, but shade #13 is $40 (there are other listings, also with Prime shipping for shade #13 that are as low as $15, though). I did not price check and compare every shade on this listing and other Prime listings on Amazon, I just happened to be deciding between #13 and #21 so noticed the price variation. Like I said, Amazon prices fluctuate so it could be a vastly different price tomorrow. I work for a large technology company and manage our company’s relationship with Amazon. We list products and warehouse them at Amazon for Amazon fulfillment. The price we sell it to Amazon for stays consistent but the customer sell prices fluctuate based on supply and demand (via Amazon’s algorithm). Since we are the only supplier to Amazon of our products, the prices fluctuate a lot less. We still get emails that say “The price of your listing is too high to be competitive with similar products. Reconsider the price of your product.” I’m not sure what the “comparable products” they are looking at are all of the time (we are priced competitively) but I can imagine with many sellers (companies based in Asia that purchase these directly from the manufacturer in bulk at a low, wholesale price, and then import them into the US, stage them locally and fulfill orders from Amazon) for the same exact product and listing, that the price Amazon buys it for varies by seller and this impacts the sell price to the customer even more. Here is a hypothetical - if company X sells 10 of this B.B. cream in shade #21 to Amazon for, say, $7, then Amazon’s algorithm lists it at $10. When Amazon is down to just 2 in the warehouse, they look at who in their system has it in stock and ready to fulfill. The lowest priced restock available is $9 from company Y. Amazon is also seeing a lot more page views for this product and searches so they reorder 12 bottles from company Y and increase the price of the remaining 2 in stock to $14.50 The new bottles arrive so now there are 14 in stock so Amazon lowers the price to $12 a bottle. This is a hypothetical but basically explains why pricing can be all over the place within Amazon, not match the manufactures own site, and NOT be a counterfeit good, still be an authentic product!

Your BB tube has a gold cap or silver cap?

My BB tube had a gold cap. I don't know if that makes it more or less authentic though. I bought mine last year. They also may have changed packaging.

When does the SPF protection expire? The last time I bought this it expired 2 months later. Thanks!

Unfortunately, I have no idea. I checked the back but most of it is in Korean, I think. Although I couldn't find a expiration date, I have been using it at least 3 months now and there hasn't been any change in the substance; still wear it daily. Hope this helps!

Product Dimensions	4 x 4 x 14 cm; 68.04 g
Sun Protection	42 Sun Protection Factor (SPF)
Ultraviolet Light Protection	PA++
Special Features	Coverage, Serum ingredients, UV Protection
Skin Type	All Skin Material:
Item Form	Powder
Specific Uses Keywords	face
Target Gender	Unisex
Color Name	21 Light Beige
Size Name	50ミリリットル (x 1)

MISHA BB Cream UV No. 21 SPF42 PA+++ 1.7 fl oz (50 ml)

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