Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream, Dries Soft, Enhance Natural Hair, Vegan, No Heat Styling, Smooths Frizzy Wavy Hair, Heatless Styling, Vegan, Cruelty-Free, 4 fl oz

I love this. It gives me nice texture without having to blow drive my hair (air dry and crimping) and smells great. It gives me a somewhat beachy look that I can wear to work if I pull it back once it dries.

Okay I waited 2 weeks to write this. So I’m in Texas and I have normally frizzy curly hair. Well since I’ve added this into my curly routine my frizz is GONE. And I mean GONE!! I tested it on rainy humid days and hot days. I don’t know how they did it, but this conquers frizz!!! I’ll be buying this forever and ever!

If you get migraines from strong smells this product is not for you. I got a migraine from just opening it.

I have used this since inception along with many other briogeo products! My hair isn’t nearly as frizzy and my hair is soft!

This product left my hair soft and helped the curls come out air dry

Provides a bit of a gel feature. Very lightweight though and not needing too much. I have 3a hair.

Although it smells nice, the product is very sticky and tacky...weighs down hair so no curl. I won't be buying this product again.

Just tried this product yesterday. Scent was pretty overpowering to me at first, but seems to have faded out a lot today as my hair has dried. It was described as citrus, which I usually like, but I am getting no citrus smell at all. I smell only musk or sandalwood, which I'm not a big fan of. I think it's very similar in scent to the Drybar products, so if you like those, then you'll probably like this and it seems a lot of folks out there in the reviews do. I've noticed this type of scent family is kind of trendy in a lot of products right now, it's just not my jam. Probably would not have bought it if I had known what it smelled like first.As far as product performance, I am liking the effects so far. On my mostly straight fine long hair, it is making it mildly wavy and yet still soft and not crunchy or tacky. I used a very small amount on newly washed damp air from mids to ends, then I twisted it back in two sections and put a scrunchy on overnight to hold them in hopes of enhancing them to create waves. A little more tousled/staticky today after finger combing out but probably bc I slept on it. As a person who never uses a hot dryer and only air dries, this look with minimal effort was exactly what I was looking for.So it does deliver for me on actual performance, but I'll have to see if I can get used to the smell. I'm considering trying something else over top that may help mask the scent somewhat if I can figure out what will work - maybe a scented hair oil to smooth and shine. I don't think I'll return it, but will have to see how it goes as I use it up as to whether I'd purchase again.