ONE STROKE PERFECTION - Arrow-shaped applicator ensures effortless, precise application every time.
ETHICAL BEAUTY STATEMENT - Cruelty-free and vegan—look good, feel good, and join the conscious beauty movement.
UNSTOPPABLE 16 HOUR WEAR - Stay flawless from dawn to dusk with smudge-free, vibrant color that won’t quit.
COMFORT MEETS PERFORMANCE - Lightweight, vegan formula keeps lips feeling soft and hydrated all day.
VINYL EFFECT SHINE THAT POPS - Ultra-glossy finish delivers a high-impact, mirror-like shine for standout lips.
Maybelline New York SuperStay Vinyl Ink Liquid Lipstick in shade 120 Punchy offers ultra-pigmented, smudge-free color with a high-shine vinyl finish that lasts up to 16 hours. Featuring a precision arrow applicator for easy one-stroke application, this vegan and cruelty-free formula delivers comfortable, transfer-proof wear suitable for all skin types.
Specifications
Manufacturer
L'Oréal
Package dimensions
9.5 x 2.2 x 2.2 centimetres
Package Weight
0.04 Kilograms
Item dimensions L x W x H
22 x 22 x 96 millimetres
Item weight
0.04 Kilograms
Brand
Maybelline
Colour
120 Punchy
Format
Liquid
Volume
47 Cubic Centimetres
Skin type
All
Special features
Not Tested On Animals
Speciality
Vegan
Target audience
Female
Item model number
Vinyl Ink
Product Dimensions
2.21 x 2.21 x 9.6 cm; 40 g
ASIN
B0BM9KGX3G
Have a Question? See What Others Asked
What's the end result?
Is the product transferproof?
Is the product easy to use?
Reviews
4.3
All from verified purchases
S**.
Possibly the best budget longlasting lipstick out there for dry lips
I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy.It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here!It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new.A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super.To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.
D**C
Truly amazing
I love this Lip Vinyl. Lasts forever, pretty much completely transfer proof, has a dewy finish and hydrated feel, gorgeous “my lips but better” colour that is just the right amount of polished. I usually only apply once in the morning, and it sees me through the day. If I know I absolutely won’t get to touch up my makeup, it’s the one lipstick I’m granted to go to. I actually wore it on my wedding day!One of the very few lipsticks I went through at least 2 tubes of.Please be aware: need to SHAKE SHAKE SHAKE for 20 secs before each use. Otherwise the two phases (colour and gloss) won’t mix and product won’t perform as intended.
T**O
Great colour but doesn’t dry down
smells nice and applies well, unfortunately never fully dries down and does transfer when eating/ drinking. The texture is okay once on but does stay feeling slightly sticky. Overall good but definitely not transfer proof
D**S
A Must-Have Lip Lacquer: Perfect Shade for All Skin Tones!
This product is absolutely brilliant—especially this particular shade! It complements almost any skin tone and is impressively long-lasting. Thanks to its consistency and ability to dry down perfectly, it stays put throughout the day. However, I must emphasize the importance of moisturising your lips before applying it. Any cracks, bumps, or imperfections will be highlighted by this lip lacquer, so prep is key for that flawless finish.From my experience, it lasts around 6 to 8 hours before fully wearing off, which is fantastic for long days or nights out. When drinking, you might notice some mild staining on straws or glass rims, but don’t worry—that’s just the outer layer of the lacquer coming off. It’s the same bit that would come off when you lick your lips, so it won’t affect the look at all. It's not the product wearing off; it’s just the surface layer, and your lips will still look flawless!Once the product has fully dried down, you can even add extra lip liner around the edges without disturbing the lacquer, making it super easy to sharpen up your look. Another bonus? If you make any mistakes while applying, it's easy to clean up the edges while it's still wet, making precision and touch-ups a breeze. Overall, it’s an amazing product that’s perfect for anyone looking for a reliable, long-lasting lip colour.
J**E
Stay on lip colour
Stay on well & love the colour
A**R
Can hardly see it!
It started off a nice colour and did last awhile but not amazing. I've got other lip glosses that last longer and the colour disappeared after a week. I have shaken it ALOT but seems all the colour has just gone and I've barely used it. Wouldn't buy it again.
A**R
Lasts all day
Love this product. It lasts all day!
M**K
Feels like a lip gloss, looks like matte lipstick!
This was actually my first time trying anything from the Vinyl range and I’d describe it as a lip paint with the easy application and comfort of gloss but with a smudge proof, long-lasting matte finish (once dried) - I like it! **UPDATE** I’ve now purchased two more colours so I’ve added extra pics and notes (all the shade look pretty close to the plastic casing they come in)The CAPTIVATED shade is a dark beige-nude, it's neutral and chic.The CHEEKY one is a very wearable pinkish-nude that I really like for everyday.The COY is quite pink and more vibrant than I was expecting, particularly on your lips (as opposed to my arm swatch which looks darker and more berry-toned).
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ayesha M.
The product exactly matches the description. Very satisfied with my purchase.
5 days ago
Abdullah B.
Great price for an authentic product. Fast international shipping too!
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That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy.It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here!It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new.A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super.To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***C"},"datePublished":"4 May 2025","name":"Truly amazing","reviewBody":"I love this Lip Vinyl. Lasts forever, pretty much completely transfer proof, has a dewy finish and hydrated feel, gorgeous “my lips but better” colour that is just the right amount of polished. I usually only apply once in the morning, and it sees me through the day. If I know I absolutely won’t get to touch up my makeup, it’s the one lipstick I’m granted to go to. I actually wore it on my wedding day!One of the very few lipsticks I went through at least 2 tubes of.Please be aware: need to SHAKE SHAKE SHAKE for 20 secs before each use. Otherwise the two phases (colour and gloss) won’t mix and product won’t perform as intended."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"T***O"},"datePublished":"14 November 2023","name":"Great colour but doesn’t dry down","reviewBody":"smells nice and applies well, unfortunately never fully dries down and does transfer when eating/ drinking. The texture is okay once on but does stay feeling slightly sticky. Overall good but definitely not transfer proof"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***S"},"datePublished":"28 September 2024","name":"A Must-Have Lip Lacquer: Perfect Shade for All Skin Tones!","reviewBody":"This product is absolutely brilliant—especially this particular shade! It complements almost any skin tone and is impressively long-lasting. Thanks to its consistency and ability to dry down perfectly, it stays put throughout the day. However, I must emphasize the importance of moisturising your lips before applying it. Any cracks, bumps, or imperfections will be highlighted by this lip lacquer, so prep is key for that flawless finish.From my experience, it lasts around 6 to 8 hours before fully wearing off, which is fantastic for long days or nights out. When drinking, you might notice some mild staining on straws or glass rims, but don’t worry—that’s just the outer layer of the lacquer coming off. It’s the same bit that would come off when you lick your lips, so it won’t affect the look at all. It's not the product wearing off; it’s just the surface layer, and your lips will still look flawless!Once the product has fully dried down, you can even add extra lip liner around the edges without disturbing the lacquer, making it super easy to sharpen up your look. Another bonus? If you make any mistakes while applying, it's easy to clean up the edges while it's still wet, making precision and touch-ups a breeze. Overall, it’s an amazing product that’s perfect for anyone looking for a reliable, long-lasting lip colour."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"25 April 2025","name":"Stay on lip colour","reviewBody":"Stay on well & love the colour"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"15 July 2023","name":"Can hardly see it!","reviewBody":"It started off a nice colour and did last awhile but not amazing. I've got other lip glosses that last longer and the colour disappeared after a week. I have shaken it ALOT but seems all the colour has just gone and I've barely used it. Wouldn't buy it again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"3 March 2025","name":"Lasts all day","reviewBody":"Love this product. It lasts all day!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***K"},"datePublished":"31 January 2025","name":"Feels like a lip gloss, looks like matte lipstick!","reviewBody":"This was actually my first time trying anything from the Vinyl range and I’d describe it as a lip paint with the easy application and comfort of gloss but with a smudge proof, long-lasting matte finish (once dried) - I like it! **UPDATE** I’ve now purchased two more colours so I’ve added extra pics and notes (all the shade look pretty close to the plastic casing they come in)The CAPTIVATED shade is a dark beige-nude, it's neutral and chic.The CHEEKY one is a very wearable pinkish-nude that I really like for everyday.The COY is quite pink and more vibrant than I was expecting, particularly on your lips (as opposed to my arm swatch which looks darker and more berry-toned)."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What's the end result?","acceptedAnswer":{"@type":"Answer","text":"Superstay Vinyl Ink offers a glossy vinyl-effect finish and high intensity colour for up to 16 hours of wear*."}},{"@type":"Question","name":"Is the product transferproof?","acceptedAnswer":{"@type":"Answer","text":"Yes, Superstay Vinyl Ink is transferproof and lasts up to 16 hours*. The colour remains vibrant all day, without transferring, fading or flaking: it's like a second skin."}},{"@type":"Question","name":"Is the product easy to use?","acceptedAnswer":{"@type":"Answer","text":"Yes, thanks to the arrow-shaped applicator, it allows for an optimal result in just one swipe."}}]}]}
