The Secret Life of Logos: Behind the Design of 80 Great Logos

Considering some of the artwork featured in the book is mine, I give it a 5-star review!

Stumbled upon this one in a real world bookstore and it jumped out at me right away. This book features various rejected designs for actual logos and the final accepted logo, as well as a story from each designer on what the client wanted, and why the rejected designs got rejected. A great book for helping you understand the design process and hopefully to help you get past those rejections. A surprising thing you'll see is that often the best designs are not chosen as the logo. My only complaint with the book is that is too short, would've loved some more examples.

Mr Carbaga, a very talented graphic artist, describes the logo-creation process with humor & useful insight. The text gets right to the point & avoids the long-winded pretensions of many such books.The downside of the book: many of the exhibited logos are, to me, uninteresting & trite, therefore, not very worthy of elucidation.

Sometimes just watching the brain storming process from pros is an invaluable lesson on its own. The background stories on many logos accompanied by samples of their evolution is wonderful. The book is well written and the humor that accompanies it makes it a great book for anyone interested in the creation of logos to have.

I agree with the other reviewer that it would have been much more valuable to get MORE in-depth sketches and thought behind FEWER logos. And honestly, some of the logos were pretty lame, and hence not the best "exemplars" of logo design.

Awesome logos for inspiration

I really wanted to see the pencil- or pen sketched beginnings, quotes from clients and designers on how they felt at each step, and stuff about the creative process. I'd rather have much fewer projects (like 5) and many more details (like 10 pages about each project). 1 page for each company is not enough. I wanted to get inside the heads of the individual designers, not the owner of the dang firm or the art director or something, who didn't even think any of the ideas up! I wanted to use it to explain the design process to clients and potential clients.However, this is a useful book, in its own right. I enjoy reading it.

i liked the process documentation but the featured logos are far from "great"