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R**R
When the same old marketing tricks no longer work...
Jason McDonald is my go-to for internet marketing. If you are involved in any kind of internet marketing you need to grab this book today. Every internet business/marketing book he has written has provided up-to-date information along with activities and action plans. Reading and implementing his suggestions never fails to move my business to the next level.I was super excited to read 2019: The Marketing Book. Internet marketing is always changing and evolving. Jason McDonald has his fingers on the heartbeat of everything new and innovative in the field. What worked for you last year may not create this year’s marketing success, but with this updated marketing book you will be equipped to adjust to every new challenge and successfully tweak and implement new marketing ideas and plans.If you are new to internet marketing Jason McDonald will take you step-by-step through the process of business/product selection, positioning, and offer new ideas and perspectives on the age old game of marketing. His style is conversational, easy to follow, and easy to implement. You will be equipped to execute proven market strategies once you read and work through this guide.If you are an old hand at internet marketing and are skeptical of another guru, set your concerns aside. Mr. McDonald has reevaluated marketing and laid out innovative plans in an easy three step plan he calls “think, do, and measure.” You will learn his strategy and be able to put new ideas into practice as you go. This is not a book to read and put aside. Use it like a workbook and a tool as you work. In fact, in this edition, you’ll learn to “twaggle.” This is a way to learn and practice specific tasks. As Mcdonald says, you will “twaggle your way to better questions, better answers, and better marketing.”Anyone can appreciate the simple explanations and examples of today’s marketing trends. Everyone will find practical, actionable advice. Hint: Online reviews are leading the day. Do you know how to get proactive about your online reviews? McDonald will tell you how.Regardless of your level of expertise and experience, reading this book helps you better understand and define your business and product. You’ll discover that the more you can dial in to the specifics of your product the better you will be able to position yourself in the market for maximum returns. Your company will stand out instead of getting lost in the myriads of companies vying for your customer’s attention. Get a copy of 2019: The Internet Marketing Book and learn how to do it.I get so stoked reading Jason McDonald’s books. I can’t help but share the information with you. So, who needs to read this book? Small business owners and marketers, internet business newbies, and experienced internet marketers who want to stay current with trends that can make or break your business.
A**R
Tons of valuable info packed into a fun, informative book
In Jacob MacDonald’s “The Marketing Book” I discovered a few things I never knew about the subject, even after a long career as a tax accountant and sole proprietor who did a lot of selling and client acquisition. On top of that, MacDonald’s primer offers up a nice mixture of old and new selling concepts that he explains very well.My favorite part of “The Marketing Book” is the lighthearted, fun way that the author digs in on topics like targeting, SEO, brainstorming, figuring out what your customers really want, and much more. The chapters are divided up logically so it’s easy to skip around if you have expertise in one or more areas already.The sections on research and B2B marketing were the most valuable for me, and the discussions about SEO and AdWords were freshly packaged and delineated in such a way that even old “pre-digital age” folks like me could comprehend the gist of the lessons. For the price, this is the best 300+ page book you’ll find on the subject and could serve as a nice reference for any college freshman contemplating a business major.Two other things stand out in MacDonald’s “The Marketing Book.” His examination of what he calls “discovery paths” in both digital and pre-digital forms is unique and enlightening. Nowhere else have I seen all five examples offered up in digital and non-digital form. That’s quite a learning tool for old and new marketing enthusiasts. I’d have to rate this as the best part of a comprehensive book that has a ton of teaching on its pages.Even non-business owners will appreciate the lessons in “The Marketing Book,” because it pulls the veil off what smart business owners do all the time. Consumers will discover some surprising concepts that they perhaps already intuitively knew but never saw in detailed form.Five starts for a wonderful business that stands apart from so much of what passes for scholarship in this genre. MacDonald has hit a home run with “The Marketing Book.” I’m told that his others are as good but have to plead ignorance because I’ve not read any of them yet.
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