Two-Brain Business: Grow Your Gym (Grow Your Gym Series) Paperback – September 7, 2012

Great info and guide for any business owner, especially for small businesses. If you own a small business, the biggest issue is being good at two different fronts - what is called hard and soft business, or as the author of this book describes, left and right brain activities. Left brain is more analytic and to develop a business, you need to have a plan, procedures, systems, and the ability to stick to them. Right brain is more creative and is necessary to develop a vision for your business, be creative with your product and it's delivery format. Most people tend to lean more to one side than the other, and as with all things, you tend to do things you are good at, neglecting your weaknesses until there are serious problems. This book is perfect for a business owner of any kind, but especially for those who got into a business out of love for people and for their product. I am a chiropractor, and have found many ideas and tips in this book that I will apply in my office, but it would be just as useful if I owned a martial arts club or a gym. Best way to build business is to build a community on the foundation of sound procedures, and this book will show you how. It doesn't explain everything, but then again, you are supposed to figure out a few things on your own in life.

I read the Two-Brain Business in one day, and highly recommend it as a jumping off point for prospective business owners or current owners at an inflection point. It's a quick, easy read with a lot of great ideas for CrossFit and other small business owners. The book gave me a few answers and raised even more questions of things we can do for greater success at our facility. Mr Cooper is well read, and I ended up ordering two other books recommended in the text. The only problem is a number of typos, but overall the book is great.

Cooper does a lot of grunt work for his reader and synthesizes it together into a uniquely helpful book. He compiles information from over thirty resources from 321goproject.com to The Power of Habit by Duhigg. It's worth the read for these titles alone, but the several game changing sound-bites certainly don't hurt.Not to mention I emailed him a question after I finished the book and received a reply within hours. Now that's putting your money where your mouth is.

If you are a current or future CF box owner you owe it to yourself to read this book. We've been around since 2007 and have a thriving box, two actually, and this book has given me insights that I never expected. Hats off to Chris Cooper for jamming so much practical and extremely valuable information is one package. I wasn't quite clear about the title of the book and what I expected, but once I started reading and his ideas came together I got it. It's brilliant.

Why should get this book? Because it will contain information that can help you start or grow your own box. It has bits and pieces of knowledge that will make you think about what your doing and how to improve. However, towards the end especially, it felt like there was no real structure in the book. It felt like a collection of articles, with some sections repeating the same information. Worth your money, but I would recommend scanning the information and don't spend to much time on reading every part.

This book brings together lots of research culled from other business books and makes it relevant to running a CrossFit box. Cooper mixes this theoretical knowledge with experienced based on running his own gym, into a must have guide for the would be CrossFit affiliate owner. If you only improved one aspect of how you run your gym as a result of reading this book, it would be worth the price. Overall, I would rate it as five out of five stars, it is easy to read and informative. If you're thinking of starting up as CrossFit gym or already run one, there is something to learn here.

Excellent read for a wannabe gym owner. Very practical. Quite a few epiphanies. Based on real world experience. Is not a promo for the 3,2,1, Project although it is mentioned now & then.

I’ll preface this by saying I love Chris Cooper. His advice is great. He’s a gym owner’s gym owner. I feel like he gets me, and my pain points. I follow his social media, read all his stuff, etc. I’m very squarely in his target demographic. I love business advice. I love fitness. I love books that combine the two (a small intersection, surely!)It pains me to say this book is so poorly organized, I had a hard time following, let along enjoying it. There is no discernible structure, steps, or outline.I first go round I listened to it on Audible. I had such a hard time tracking it, I figured I might be able to better follow with a hard copy. I was wrong. The book is a mishmash of awesome advice, terribly communicated. It sucks to say this clearly didn’t go anywhere near a professional editor, and it shows.I’m going to execute some of the gems, but I’m left feeling like I missed a lot even though I’ve now dedicated the time to read/listen to it twice. :(For the record I will still read 2.0, and continue to love the author’s work. I hope future content is better communicated.

Business book, with very good explanations and stept to follow

How do they do it? So impressed!

Márketing a nivel de pequeña empresa o individual y muchos conceptos curiosos, está enfocado a propietarios de gimnasios (especialmente de CrossFit) pero para cualquier comercio es muy interesante, fácil de leer y sensato.

Awesome read