Gamify

Digital marketers that want to ‘up their game’ should add ‘Gamify’ by Brian Burke to their summer reading list.If you think that Gamification was a fad of the early 2000’s, you’re wrong. In the upcoming ‘Age of Big Data’ it might hold the key to digital marketing success and failure. Gamify: How Gamification Motivates People to Do Extraordinary Things, by Brian Burke of Gartner, provides a must-have foundation in gamification for every digital marker.The book introduces gamification, game mechanics and experience design. When the book was released in 2014, these topics had little to do with digital marketing.In the two years since its publication, however, its become more relevant to marketers than ever. According to research by The Economist Intelligence Unit (EIU), 86 percent of marketers will own customer experience by 2020. According to the study, the top channels to the customer will be social media, mobile apps and the web. This means that ill-prepared marketers need to understand these environments better than traditional marketing channels and evolve with them.Read a full review here: [...]

Great book , It gives excellent explanation of gamification with specific examples

As someone relatively new to gamficiation with business partners asking for it, I wanted to make sure I understood its principles and best applications before I said "Yeah - let's buy a platform and deploy it across our organization." This book provided exactly that. The author included real-world examples that helped me think through my business challenges. I feel prepared to propose several use cases that take advantage of gamification's benefits (motivating behavior) while avoiding its pitfalls (token rewards for misaligned goals, etc.).

Not a bad intro book.

Many thanks to the author and I trust his judgement and the work of his organisation, Gartner. After reading a lot of books from 2011-2012, reading this shows me where the field is and what are possibilities going forward. Now I feel ready to go into the studies that are out there and see the grassroots research. Fascinated by gamification ... :)

Great book if you want to learn about gamification as a whole. Also has a lot of examples to help you build your gamification platform. Overall a good read for anyone new trying to learn. My only criticism is it is somewhat repetitive.

Out of all the gamification books I have read (i have read six), this seems the most applicable to designing a gamified solution. Everything included this book is relevant to the task of designing a gamified program. If you only have time to read one book, this should be your first choice. I highly recommend it (above all other books).

I loved the academic and real life implementation the book explains.It also gives you an idea on how to put it into practice on the business side.

La tapa del libro vino en muy malas condiciones, no vale la pena comprarlo en fisico

Melhor livro de gamificação.

Este libro explica a detalle los conceptos de Gamification y presenta casos de estudio utiles para poder llevarlo a la práctica.

Mi è stato davvero utile per scrivere la tesi universitaria, lo consiglio a chi cerca un testo approfondito per i suoi studi!

arrived