In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shatters the idea that a watch is fragile and needs to be handled with care, resulting in Casio engineers on the challenge of making the world's toughest watch. Utilizing a triple protection design for parts, modules, and cases, the G-SHOCK offers a fundamental new type of watches that are not affected by strong impacts and shakes. Its practicality was immediately recognized, and its unique appearance embodies its functionality became popular and explosive sales in the early 1990s. G-SHOCK immediately adopts various new sensors, solar power radio control technology (below), new materials and improved durability. By constantly employing the latest technology and continuing beyond traditional philosophy for watches, the G-SHOCK brand has become Casio's flagship watch products.
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