

⚡ Elevate your hair game with the bleach that professionals trust!
Clairol Professional BW2+ Dedusted Extra Strength Powder Lightener delivers up to 9 levels of lift with a vegan, dedusted formula that ensures a creamy, easy-to-apply consistency. Ideal for all lightening techniques including balayage and highlights, it offers clear visibility during application for precise, bright, and even results. Highly rated and favored by professionals, this product is your go-to for quick, brass-free lightening.



















































| ASIN | B0CWPKYKWF |
| ASIN | B0CWPKYKWF |
| Best Sellers Rank | #48,778 in Beauty ( See Top 100 in Beauty ) #21 in Hair Bleach |
| Customer reviews | 4.7 4.7 out of 5 stars (2,565) |
| Date First Available | 20 June 2025 |
| Language | English |
| Language | English |
| Manufacturer | Wella |
| Manufacturer | Wella |
| Product Dimensions | 14.9 x 7.9 x 0.85 cm; 28.35 g |
| Product Dimensions | 14.9 x 7.9 x 0.85 cm; 28.35 g |
E**O
I’ve used the Clairol BW2 Powder Lightener multiple times, and overall, it’s a solid choice for hair bleaching. It lifts color effectively and works quickly, especially when paired with a 30 or 40 volume developer. The powder is fine and mixes well, creating a smooth consistency that’s easy to apply. One of the standout features is its strength—this bleach is powerful, so it’s great for achieving high lift results. However, that also means it can be a bit harsh. I’d recommend doing a strand test first, especially if you have a sensitive scalp. The smell is strong, like most bleach powders, so good ventilation is a must. A little goes a long way, making it cost-effective, and I appreciate that it doesn’t dry out too fast during application. That being said, timing is crucial—leaving it on too long can cause dryness or damage. I always follow up with a deep conditioner to keep my hair healthy. Overall, BW2 is a reliable and affordable option for bleaching, whether you’re doing a full lift or just highlights. Just be cautious with processing time and always use proper hair care afterward.
S**A
First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.
D**E
Works fantastic!
M**E
I thought the 1oz packs would be smaller since it’s from amazon but it was perfect.
M**E
Too expensive for such a small packet. Very disappointed
Trustpilot
1 week ago
1 day ago