Authentic Beauty Concept Hydrate Cleanser | Shampoo | Normal To Dry or Curly Hair | Adds Moisture & Shine | Vegan & Cruelty-free | Sulfate-free | 33.8 fl. oz.

Q: How does the Hydrate Cleanser help dry hair?

This pleasant cleanser moisturizes normal to dry or curly hair and brings back elasticity & shine. Lather into wet hair. Rinse thoroughly. Follow with Hydrate Conditioner for best results.

Q: What are the main ingredients in the Hydrate range?

The Hydrate Cleanser formula contains Violet Rice Extract which helps absorb grease and impurities from the hair and scalp. Mango & Basil extracts help regenerate & revitalize hair.

Q: What hair type is Hydrate for?

Authentic Beauty Concept's Hydrate range is made for normal, dry or curly hair. It helps moisturize all hair types and textures from straight to coily.

Q: Are all Authentic Beauty Concept products vegan and cruelty-free?

All Authentic Beauty Concept formulas are vegan and cruelty-free. Authentic Beauty Concept products are all registered with the Vegan Society & PETA cruelty-free and vegan certified. We use plant-based ingredients and we do not test on animals.

Q: What does 'free-from' stand for?

We believe that what we leave out is just as important as what we put in. Our performance-driven vegan formulas are free from SLS/SLES sulfates, parabens, mineral oil, silicones, and micro plastics.