Nutricost Purple Plant Based Food Coloring From Purple Sweet Potato Powder (75 Servings) - Nutricolor Color Alternative For Food & Beverages

Not super vibrant, but happy with color. No aftertaste, kid approved!

These powders are good as a dye free alternative. Natural, safe and you get a decent amount in the little containers. I will say, they are not very vibrant if you’re looking for deep colors, they are very pastel. They mix “ok” however, I feel they leave little specks no matter what you do and the yellow turmeric color definitely changes the taste when using it in icing.

Beautiful bright color. Didn’t need much to get the desired color. Love that it s all natural.

I bought this to use as a natural food coloring and instead of a nice purple color, it turned everything a dark blue.

really good! Tastes great! Works great for Halloween!

Very good

Not very flavorful and adds a decent purple color not super powerful in sourdough though more of a light purple.

Love this product!