Dr. Jen Super Paste Toothpaste with Fluoride + 10% Nano Hydroxyapatite, Xylitol, Strawberry, SLS Free, Vegan, Dentist Designed, Essential Oils, Fresh Clean Feel, 1 Pack

This toothpaste was recommended by my dentist, because it contains both fluoride and xylitol and does not contain sodium lauryl sulfate (SLS). A lot of toothpastes will cause canker sores for me, but this one has not yet, possibly because of no SLS. It seems to be effective in cleaning teeth. My dentist knows I dislike the overpowering mint flavor of most toothpastes, mouthwash, and other dental products. I have also been bothered by the excessive sweetness of some mouthwashes that use strawberry flavoring and/or xylitol. I have also heard people complain about the bitterness of fluoride, although that bothers me less. This toothpaste has none of those problems. It has a very mild flavor and smell, with just a hint strawberry scent. It is neither bitter nor very sweet. It doesn't foam much, but it does foam just enough to be effective in cleaning teeth. There is no need for excessive bubbles. One concern would be the cost compared to other toothpastes. However, the instructions say to "apply a pea-sized amount to toothbrush" which is probably half or one-third of a cheap toothpaste, so the effective price difference is not as drastic. More importantly, I actually like this toothpaste, so I am getting what I pay for. My only complaint is that there doesn't seem to be a travel size in the strawberry flavor. The travel sizes seem to be mint only for now. Hopefully that changes in the future. Regardless, 5 stars.

This toothpaste has a mild flavor and keeps my teeth whiter than the mainstream brands. My mouth feels better overall using this toothpaste. This was recommended by my dentist and believes in the science behind it.

Great toothpaste. Recommended by my dentist to protect the enamel of my teen since I don’t like fluoride. This toothpaste will permeate into the enamel because of the hydroxyapatite. Excellent product.

So I went into this purchase a bit skeptical. I have lately developed very sensitive teeth and wanted to find something that could minimize this sensitivity to cold and heat while at the same time actually repair the teeth. I purchased this because I did not want to give up the fluoride in my daily routine (there are pros and cons to that decision but when it comes to fluoride I think the pros win). Within 2 days my teeth felt better and now 1 month later I have almost zero sensitivity. Hydroxyapatite really works. I mentioned this to my dentist and he smiled and said 5 years ago everyone thought it was a myth but he said that now the studies prove its highly effective. A few notes, you need to make sure you do NOT rinse your mouth out after using so that the nanos can do their thing over time. Its has a very very mild flavor (almost no foam) so not rinsing is not even noticeable after about 2 minutes. I have changed my routine now to use typical mainstream toothpaste in the morning (with fluoride) and then switch to hydroxyapatite during the evening right before bed to insure maximum exposure. Unfortunately due to the high cost of this product I will be switching to their much lower cost competitor that promotes 10% of the main ingredient with no fluoride added simply because it matches my routing better and at a lower overall cost. I recommend this product for anyone who is looking for an all inclusive toothpaste but keep in mind you are absolutely paying top dollar for that choice.

Over the past year my teeth became extremely sensitive and my gums would sometimes bleed. Long story short, we found out about Hydroxyapatite toothpaste from a YouTube video. Two months ago, we bought and started using Boka, as its cheaper and we didn't know about Jens. It helped a little, but I was still sensitive and my gums still bled on occasion. Two weeks ago, another YouTube video compared different Hydroxyapatite Toothpastes, and the presenter said Jens was the clear winner. So I ordered Jens and started using it over the past 2 weeks. WOW! What a difference. My teeth are much less sensitive, and my gums don't bleed anymore at all. My teeth feel smoother and a recurring back tooth ache has gone away. I don't claim to understand how it works better or why this isn't standard American Dental Care. However, it clearly works for me, and I'm now a Jens loyal customer.

So far, I like it. Tastes good, foams well enough. If it does as advertised and protects my teeth, it’ll be worth it. It is pretty expensive, so I have high hopes.

Quality ingredients and necessary fluoride. No SLS or artificial sweeteners. Yes, it's expensive - but so is dental work.

The bottle I got was probably only 60% full. I don’t know if that’s normal but I feel a little cheated for how expensive it was. I won’t be buying it for $32 when I’m not actually getting 3.4oz The mint was strong enough to almost make my eyes water. Other than those negative things I think the toothpaste works really well. At first it didn’t seem to spread well but then it became quite foamy. My mouth also feels really clean compared to other tooth pastes. I think the ph effect works well too. My mouth seems to have a very neutral/minty taste and the paste seems to have eliminated any acidity and bad breath