AppleWatch Series 10 GPS 46 mm Smartwatch with Jet Black Aluminium Case with Ink Sport Loop - One Size. Fitness Tracker, ECG App, Always-On Retina Display, Carbon Neutral

As a first-time Apple smartwatch owner, the Apple Watch Series 10 feels like the perfect introduction to wearable tech. It seamlessly blends functionality, style, and innovation, making it far superior to other well-known smartwatch brands.Design & BuildThe Apple Watch Series 10's sleek and refined design is unmatched. The always-on display with nearly bezel-less edges is a visual treat, offering vibrant colors and crisp details. The build quality, as expected from Apple, is premium—crafted with durable materials and a customizable fit that feels comfortable all day.Performance & FeaturesApple's proprietary chipset ensures smooth performance, and apps load faster than ever. The health and fitness tracking suite is exceptional: advanced heart rate monitoring, blood oxygen tracking, and even stress level insights. The Series 10 introduces new features like advanced sleep tracking, automatic workout detection, and expanded cycling and hiking metrics, solidifying its place as a fitness companion.Compared to competitors like Samsung Galaxy Watch or Garmin, the Apple Watch excels with its tightly integrated ecosystem. Pairing with an iPhone unlocks seamless notifications, access to Apple Pay, and unique features like handwashing reminders and crash detection. Other brands may offer similar fitness tracking, but they can’t compete with Apple’s flawless user experience and app ecosystem.Battery LifeBattery life, often a sticking point for smartwatches, is much improved. With up to 36 hours on a single charge in standard mode and even longer in low-power mode, it’s suitable for daily use without constant recharging.Why It’s SuperiorWhat sets the Apple Watch apart is its versatility. Competing brands like Fitbit focus heavily on fitness, while Samsung leans into tech features, but the Apple Watch blends both worlds perfectly. Its app library, exclusive features like Family Setup, and its appeal for all ages make it truly universal. Plus, updates keep it fresh for years.

Like any Apple peroducts, made and built with quality. good price on Amazon - dont think Apple thmesleces will drop price of it latest product by £60!!wowrks are described and delivery was great.

Upgraded to the series 10 from a series 4!! The battery life and screen quality are so much better. A lot more functionality and great for tracking my walking, exercise, heart rate and even oxygen saturations. Surprisingly accurate. Great watch, looks great and is very comfortable on the wrist.

My Apple Watch Series 7 died and I was deciding between spending more on the series 10 or going for the SE and I’m really glad I spent the extra. You can really feel the quality advantage, the 10 is very slick and feels/looks like a quality watch. My girlfriend has the SE and it’s absolutely fine, but I can definitely see the difference

I had a Series 6 watch and to be honest I didn't think about upgrading but my wife insisted on getting me something for my birthday. Overall Im very happy with it, it has the same functions as before but with a couple of additions and a larger screen. The battery is also better and the ability to optimise what level of charge is a great feature. if I had my last one 5 years then this one should last the same. A couple of new apps and some new faces for the Larger display are great. When using the compass App I even realised that it showed where Id parked the car. Why not 5 stars then? Well I would have given 4.8 but you cant and what lets it down is the cheap looking strap, its functional but nothing like the quality of the watch. I would recommend this to anyone whos thinking about upgrading and has an Iphone.

I picked up the Apple Watch Series 10 GPS, 42mm, with the Blue Cloud Sport Loop to replace my older Series 6. I wanted more precise health tracking, better fitness data, and a device I could comfortably wear overnight. After using it daily for just over three weeks, including tracking sleep every night, the Series 10 has proven to be a serious health companion—though there are still a few things to keep in mind, especially when using it as a dedicated sleep tracker.One of the biggest changes I noticed over my previous model is the always-on display, which is brighter and more readable, even from a side glance during workouts. The casing is slightly thinner and lighter, and that’s helpful when you’re wearing it for extended periods, including while sleeping. I’ve paired it with the AutoSleep app and SleepWatch, alongside Apple’s native Sleep function. Of the three, AutoSleep still provides the most detailed insight into sleep stages, readiness, and sleep debt, although Apple’s native data has caught up in some areas—particularly with respiratory rate, heart rate variability (HRV), and time in REM. I wear the watch tightly enough to maintain sensor contact but loose enough not to notice it during the night. With the Blue Cloud Sport Loop, it's breathable and comfortable, though it tends to hold moisture and sweat more than the silicone Sport Band. I alternate straps depending on whether I’m sleeping or exercising.Tracking sleep consistently has helped me understand just how deeply recovery ties into daily energy and workout performance. On days following lower HRV or poor sleep quality, I noticed reduced stamina in my workouts and a slight rise in resting heart rate. The connection became clearer over time, especially when viewed in context with Apple’s Vitals app and the AutoSleep readiness score. I started syncing my data with Apple Health and reviewing trends weekly—using it not just to measure sleep hours, but to see how factors like late meals or caffeine affected my sleep quality. This had a real impact on my training schedule. I now move heavier workout sessions to days after higher-quality sleep, and do lighter mobility work on recovery days.As a fitness tracker, the Series 10 remains top of its class. I used it during HIIT, yoga, long walks, and two swim sessions. GPS tracking was fast and accurate, and the Workout app now tracks intensity using Apple’s new training load feature. It’s not quite as granular as Garmin’s metrics, but for most users, it’s more than enough. I especially liked how the health and fitness tracking feed into each other. For example, high training intensity on one day correlates to slightly diminished sleep quality that night, and I could adjust based on that. It’s this sort of ecosystem benefit that makes the Apple Watch Series 10 more than just a fitness band—it’s a full feedback loop.Battery life remains the weakest link. With sleep tracking, workout sessions, and normal daily usage, I end up charging it either late evening or early morning, every single day. Fast charging does help—I measured around 80% charge in 32 minutes—but it still adds a level of planning that some users might find inconvenient. I’ve learned to fit charging into natural gaps—during a shower, meal prep, or desk work—but this won’t suit everyone. For a device marketed heavily as a 24/7 health monitor, it’s time Apple offered a proper multi-day battery solution.Durability, comfort, and connectivity are all excellent. The aluminium build has resisted scratches and rain, and the touchscreen remains responsive even when wet. Sleep tracking accuracy, especially when paired with apps like AutoSleep, makes this watch genuinely useful for health-conscious users who want to spot patterns over time. Whether you're tracking a training block, recovering from illness, or trying to manage stress through better sleep, this watch gives you the tools to do it—if you’re willing to engage with the data and manage its power cycle.In short, the Series 10 GPS model is a smart choice for iPhone users who want deeper wellness insights. It excels at integrating fitness and sleep data in a way that makes your routines smarter, not just more tracked. But to make the most of it, you need to charge it regularly, customise your apps, and treat it as a long-term health assistant—not just a gadget with steps and rings. If sleep is a priority for you like it is for me, this is probably the most complete Apple Watch yet—as long as you’re happy to make the effort to get the most out of it.

When ordering this watch I did not think this size watch strap would fit as my wrists are tiny but it fits great. Watch itself is fab.