Review “Gamechangers takes you into the mindset of those who shift the parameters and make vital changes in the markets. By taking a look at what makes them innovative and inspirational, you can make your own mark and become a Gamechanger yourself” (Talk Business, February 2015) “This book is called Gamechangers for a reason: it's utterly inspirational and is guaranteed to change the way you view your business and brand.” (B2B Marketing, March 2015) “a wealth of knowledge, insight and evidence to learn from” (The Marketing Society, April 2015) “Produced in wide format and attractively illustrated, Fisk’s book is a richly researched work on this interesting subject, well thought out and highly engaging.” (The Irish Times, May 2015) Read more From the Back Cover ARE YOU READY TO CHANGE THE WORLD? Gamechangers don't want to be just a little better. They think bigger, see things differently. Define and shape markets in their own vision. Next generation businesses are disruptive and innovative. More ambitious, with stretching vision and enlightened purpose. They find their own space and shape it to their advantage, most of all, they have great ideas. Gamechangers win by being smart, fast and connected. They create inspiring brands, delivered through enlightened business models. They combine all the tricks of 21st century business to engage and inspire people. To enable more, to make life better, and to win. How will you change the game? "Zigging when others zag is the only way to win in today's rapidly changing world. There's inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!" —Kevin Roberts, Worldwide CEO, Saatchi & Saatchi "Thorough and smart, Gamechangers doesn't just identify the trends shaping our business future, it offers us a roadmap for how to get there." —Greg Williams, Editor, Wired Magazine Read more See all Editorial Reviews
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