Boardwalk Matte Pomade 4.5oz Firm Hold Clay, Strong Hold - Matte Finish. Water-Based/Soluble, Made with Volcanic Ash and Aloe-Vera, Vegan & Paraben-Free.

I'm very picky with my hair...so much that I haven't actually put anything on since years ago...Had a haircut recently so I had to style my hair again. Found this clay which is just amazing! It leaves a matte finish (not a shiny look) and it holds pretty good...you can leave some of the wilderness if you apply a little bit less and you'll definitely find the perfect way to make it work for you as along as what you want is clay, and not gel. It just depends on your taste...The smell is perfect...smells like man cologne

Excellent for smoothing out my long hair. Would recommend for doing classic hairstyles or for guys with long hair who just need a smoothing agent.

after using this for about 2 weeks, i’ve determined that it gives your hair an excellent texture and a pretty good hold. it doesn’t harden or get flaky either. but the stuff is not easy to wash out. it definitely doesn’t rinse out with water alone and it makes your hair feel rubbery when it’s wet. other than that it’s good.

It's not too thick and does well with straight hair. The smell is pretty good too. I think it's the best vegan pomade available.

For one its vegan! Love that!Two, it works pretty well, I dont have pomade experience, so my opinion is limited.A little let's me keep my natural curls and a decent amount let's me have more controll!

Dave loves this product. A friend of ours turned us onto it and it works better than anything else we have tried. Plus it doesn't leave his hair feeling dry and brittle and it helps his scalp.

As a woman, this scent does not work for me. Its clean & fresh smelling, kinda reminds me of my husbands deo which isn’t bad if it was light but it is very overpowering.

Awesome hold, actually washes out. I've been using suavecito firme hold for years. This product is a perfect mix between a gel that holds, and an oil based pomade that has flex. It's the best of both worlds!