



Full description not available
| Best Sellers Rank | #1,526,439 in Books ( See Top 100 in Books ) #131 in Industrial Marketing (Books) #291 in Global Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (65) |
| Dimensions | 8.4 x 1.5 x 10.8 inches |
| Edition | 4th |
| ISBN-10 | 0989490602 |
| ISBN-13 | 978-0989490603 |
| Item Weight | 3.4 pounds |
| Language | English |
| Print length | 721 pages |
| Publication date | September 15, 2013 |
| Publisher | Cicero Books |
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