Pure Blonde/Silver Purple Brightening Shampoo | Colour Correcting Shampoo for Blonde, Silver, Grey Platinum Bleached, Brassy Hair | For Orange Brassiness and Yellow Tones | 250ml

Great shampoo, a little bit goes a long way and no purple colour sticking to greys 👍

Bought this to help tone down the brassiness in my blonde highlights. I am transitioning from heavy blonde mixed tone highlights to my own silver and pure white hair. My older highlights had taken on a yellow brassy tone and I wanted to try a shampoo over having to pay for a regular application of a toner at the hairdressers. I tried it just as a shampoo and found that it did nothing. I can't use the heavily purple coloured shampoos like Touch of Silver or Fudge brand as they trigger my scalp eczema. I put this to one side assuming it just would not work for me and visited my hairdresser for a toner. Once the toner had faded out and the brassiness began to raise it's head I thought I would try the shampoo again but in a different way. I slathered it onto my dry hair avoiding my scalp and left it on for about 20 - 25 mins. Then thoroughly rinsed it off. Result! It has done a great job of lifting the yellow tones, even brightening my own silver undertones. I am really impressed and will continue to use as required. Obviously absolutely no purple staining.

Excellent just what I wanted

I’m a regular user of this product which I feel is value for money as it contains twice as much shampoo to the bottle I usually buy. Very happy with my purchase.

Really nice shampoo. Small bottle for big price through.

It’s okay, but for me it does exactly the same as cheaper brands

Only used twice so far, pleasant consistency and aroma. Left hair soft and manageable. Too early to notice any effect on colour.

Excellent. makes my hair look really good.