Bold Uniq Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz

After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.

This shampoo does exactly what it says. I have used it on grey hair and bleached hair, it leaves hair silvery and conditioned. I have used it in a salon environment for a number of years.

⭐️ Excellent Product! ⭐️ I use a purple shampoo from time to time in between my hair appointments to reduce the brassy tones as my hair can become quite yellow. I saw this advertised on Facebook and although more than I usually pay for a purple shampoo I thought I would give it a try! I was amazed by the results! 🤩 The photo on the right is after 1 wash, my hair has not only gained a better healthier colour it also felt and smelt fantastic too! It smells of lovely citrus scents. I left it on my hair for 3 minutes. My advice to anyone thinking of buying this product get it ordered. Please read the instructions before use though even if you are are regular user of a purple shampoo as it is stronger than the cheaper brands. It said 2-3 minutes for first time use which I followed. I will leave it on longer next time but it is stronger than other brands so take it steady to get the desired result. I gave this product 5* for the smell, texture of my hair after use and the overall colour. I will buy this again 😀

This purple shampoo from Bold Uniq really does the trick—my hair comes out with a brilliant silver tone that looks salon-fresh every time. It knocks out brassy tones like nothing else I’ve tried and leaves my blonde looking clean and cool. It also smells absolutely lovely, which is a nice bonus! The scent lingers subtly after washing and gives a fresh, clean feeling. The only reason I’ve knocked off a star is that it can be a little drying if you use it on its own. I’ve started pairing it with a good blue shampoo or deep conditioning treatment, and that keeps my hair soft and healthy while still getting that amazing tone. All in all, a great product that really delivers—just make sure to follow it up with a hydrating conditioner.

I Never ever leave reviews and i joy reading then j just never do. but this product this is worth it . I have really dark hair and I went all blond two days ago. It looked great for a day and then I noticed a brassy tone I really couldn’t stand. I am allergic to toner so all I was able to do bleach is my hair and then use purple shampoo. I have tried the very expensive Paul Mitchell before and I can tell you don’t waste your time or money. But this product right here game changer ! I bought shampoo and conditioner . The shampoo I left for 10 minutes and it was super effective . I rinsed it it looked amazing ( and my hair was brassy brassy think slim shady and you get it) one thing I will say is that it does leave your hair feeling dull so you MUST get the conditioner for sure . I applied conditioner as well left for 3 minutes and rinsed it all out. And I am no longer brassy at all , my hair is so soft and so glorious and looks healthy. This purple shampoo and conditioner set does everything it says and promises and then some. Beyond happy and signed up for subscription. My hairdresser did recommend using purple shampoo with every other wash if you only use bleach and no toner and I ca guarantee you you will never have brassy hair again.

This is super strong, i put it in and washed it straight away and my hair was purple lol. Be careful, very expensive and smells nice.

Honestly I wasn’t expecting much but I dyed my teens hair blonde and it went bright yellow and dark yellow in places this shampoo evened it all out and it went platinum! The first time I used it I only put it on for 6 minutes and it did remove some of the yellow but didn’t do much, the second time we put it on for 12 minutes and it was so much better but still not perfect, the third time though for another 12, perfection. There was one strand of hair that wouldn’t go platinum and stayed yellow but it’s just because it wasn’t bright enough. After bleach bathing that one strand and then using the shampoo again it did also go platinum. It has a building up effect, don’t expect it to fix it on the first wash it goes more platinum each time you wash it. My teen now just needs to use it once or twice a week to keep on top of it but it’s such a stunning cool platinum colour and a perfect canvas also for fun pastel colours. It does have a bit of a weird smell that is not overpowering and goes away after you use your own conditioner I never thought we could get platinum at home but here we are my kid is absolutely chuffed

Amazing stuff for keeping blonde hair blonde especially in between salon visits