Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde

Description

💁‍♀️ Elevate your blonde game—no bleach, all brilliance!

ClairolBlonde It Up offers a permanent high-lift hair color that lightens hair up to 5 levels without bleach, using AminoLift Technology and AminoGlycine Complex to protect and strengthen hair. It delivers a conditioned, glossy finish and includes a violet toning mask to maintain cool, brass-free blonde tones.