Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. Milani’s Keep It Full Maxxx Balmshell Lip Plumping Balm is a high-comfort, cushiony balm loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe. Ultra-nourishing formula for a perfectly plump pout Lip MAXXXimizing oversized doe-foot applicator Intense cooling and tingling sensation Instant pout, maximum hydration Colorless formula with a soft shine finish 100% cruelty-free 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect* 100% felt Balmshell made lips appeared more hydrated* 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle* *Based on consumer perception survey
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