

👁️🗨️ Elevate your lashes, empower your look — never settle for less than stunning!
JOAH Eyelash Primer is a vegan, cruelty-free lash booster that combines a lightweight, flake-free white formula with biotin, vitamin E, and olive oil to strengthen, condition, and volumize lashes. Its volumizing hourglass wand enhances lift and hold, extending the wear and curl of your mascara for a dramatic, falsie-effect finish that lasts all day.
| ASIN | B09V4R3YQK |
| Best Sellers Rank | #115,542 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #191 in Eyelash Primers |
| Customer Reviews | 4.2 4.2 out of 5 stars (606) |
| Item model number | LUP01 |
| Manufacturer | Kiss Products, Inc. |
| Product Dimensions | 0.91 x 2.48 x 6.78 inches; 1.45 ounces |
| UPC | 731509858082 |
R**R
I’ve tried many, many different types…
I’m in my early 50’s and in addition to slight eyelash thinning, my lashes no longer hold a curl. I’ve used heated curlers, many different brands of regular curlers, mascaras, primers, you name it. And within about 20 minutes after applying my lashes would be back to stick straight. I’ve even had a couple of lash lifts - huge mistake - looks great for 2 to 3 weeks and then my lashes look kind of crazy and wonky and bendy, going in every different direction, definitely very unnatural, not receptive to mascara. Won’t do those again! So now I’m using a shu uemura curler and this great mascara. I curl, then apply this mascara, I can put on a couple of coats to build volume and my lashes stay curled! No falling into stick straight little spider legs. I like a natural but ‘full’ look, and I’m able to get it with this product. It’s water resistant, and does not flake into my eyes (I wear contacts). I remove with an oil cleanser at night when I double cleanse. I’d definitely recommend this product, especially if you have a problem with keeping your lashes curled!
V**E
My favorite mascara!
I’ve been wearing this mascara for several years and I love it! The price is great, it goes on smoothly and makes my lashes look so long! Even better, it doesn’t smudge, run or flake off! If you’re looking for a mascara that works well and doesn’t break the bank, try this! I highly recommend!
K**Y
Effortless to get lash volume
I was so distraught with my results with ANY mascara I used. It never looked good no matter what brand or promise on the package, the results were awful on me. This primer, changed everything. When I apply this primer it goes on so fast and easy, separates my lashes, doesn't clump, and then it doesn't matter what mascara I use _ it will quickly "attach to" the primer lashing out my eyelashes with length & volume!! So effortlessly! The results are totally from the primer _ no work from me. This stuff is awesome. I love it!
C**R
Too much base not enough mascara
Worked ok with the other stuff but not as much mascara as there was base
A**N
Not bad.
It’s an okay product. I will use it, but it isn’t anything special.
T**N
Lashes for days
This eyelash base primer had a wide brush for easy application, and the product itself was silky and easy to apply to all of my verifying lashes. I’ve tried competitive products. This is my favorite. I am a complete fan of this design and the actual consistency of the primer itself. I think once you try it, you’ll be sold.
E**E
Volumizing, Washable, Affordable
I love this mascara it is my first time trying the Joah brand and I am very happy with the results. This mascara is very pigmented so you only need 1-2 coats of it. Best thing: no clumping!! I could also immediately tell a difference in my lashes the lengthening & volumizing is not a joke, compared to my bare lashes it is amazing!! Love that this mascara is washable too so it is easy to put on and take off after all day wear!
A**A
Great mascara, although it says waterproof it isn't
I really liked the way that this mascara applied and went on. However, I don't find this to be waterproof at all. Which is a shame
S**A
I have tried many many lash primers. This is the best
Trustpilot
2 months ago
3 weeks ago