Fade to Grey Toning Shampoo, Colour Depositing Formula for Bleached or Blonde Hair, Helps Build or Maintain Charcoal Grey Hair Colour, Paraben Free 250ml

Fantastic vibrant colour, easy to use. I'd recently used a different boxed (well, 3 boxes for thick waist length hair) semi-permanent coppery orange dye, which had lightened my v dark hair by a couple of tones. The colour wasn't very vibrant and it faded quite quickly, & left my dark roots looking very stark. I bought 2 bottles of this dye to try, never having used any from this brand before. I started with just one bottle first, which I applied to washed, UNconditioned, then completely dried hair, but first mixing the full bottle of dye with a little bit of water in a tint bowl. I find it easier to apply/spot any missed bits by doing it this way rather than applying unmixed dye onto wet hair. Goes further than raw dye on dry hair too. I managed to cover all of my very long hair using just the one bottle, it spread really nicely, using a tint brush for the top, then applied/combed through/scrunched through the mid & ends. don't seem to have missed any bits. I left it for an hour or so before rinsing & conditioning. The colour is a deep & vibrant autumnal orange, I really like it. It shows up strongest on the slightly-lightened parts, but also shows surprisingly well on my very dark roots, which has helped to blend them in a bit. I've only washed it 6 times/shampooed it 3 times since dyeing it (every other wash, I rinse thoroughly without shampoo, then use conditioner, which cleans without excessively drying my hair out.) So far, the colour is holding really well. I'll definitely be using this again!

Amazing and reasonably priced. I have naturally dark blonde / dirty fair hair. I didn’t want to bleach. I didn’t want to use a permanent box dye. This turned out even and vibrant on my natural hair. I would say I don’t agree with a lot of these kinds of colours saying to split to towel dried hair. I tried this with another one and got little out of it. On dry hair it works really well

Love the hint of colour , will buy again

Great product now I can’t buy in boots

Bleach London’s The Big Pink is such a fun and vibrant hair dye! The color is super bold and exactly what I wanted—it’s not overly neon or washed out, just a really striking pink that makes a statement. It was easy to apply and gave even coverage, which I appreciate since I’m no pro at dyeing my hair. The color lasted about 6-8 washes, which is great for trying something new without it being permanent. My hair didn’t feel dry afterward either, which was a nice surprise. If you’re looking for a bold, playful pink that really pops, The Big Pink is a fantastic choice. I’m obsessed!

Having used Bleach London Products in the past (it has been a fair few years since I decided to deviate from being blonde), I had no reason to doubt that this product would look like it suggests on the outer packaging; and also as per the colour of the product within. However, I can only assume that hair colour formulations have changed drastically in the past few years because after use, my hair - where you could see any colour - was blue and elsewhere just a dirty, swampy, non-descript colour. Needless to say this was not what I had imagine t to look like. I note on the packaging (in the smallest font that I have ever had to displeasure of trying to read) that it tells you that your hair might go a blue/ green and, if that does happen then you are to part with more cash and buy another Bleach London product to remedy this... How convenient for them! However, I don't remember ever having to spend money to correct a colour that should have been correct in the beginning. Companies need to learn that if a product is not going to provide the desired results then simply don't bottle it up and sell it!! You're just conning people out of money. In order to correct my hair I purchased Umberto Giannini's Flowerology in Rose Peach which only took a lightning quick application; was left in for just a minute or two before being rinsed out; and which has neutralised the unwanted swampy blue hue that was in my hair. Lesson learnt - I will not purchase any Bleach London products again.

Great saves me having to go to hairdressers for a toner putting on. Really pleased.

Made no difference, however I applied it to my natural level 7 hair (dark blonde). It probably does work on bleached blonde, but can only say for me it made no difference.