Water WorksPermanent Powder Hair Color - #27 Natural Light Brown 0.2 oz. (Pack of 2)

I have used this product for years, because it contains no ammonia or peroxide, and is gentle on my hair. Dyes which contain either one or both of those leave my hair looking like melted plastic when it is wet. I also like the fact that you can blend two colors. The only complaint I have is that the color wears off in about three weeks.

I chose the light natural brown but it looks almost black. I wish they offered lighter colors

Because I'm allergic to fragrance this is the only hair color I can use. It's easy to mix and apply. Total time is less than 30 to mix, apply and wait to shower it all out. Have tried several colors and can't really say I've found the perfect color as I'm a brunette and started with color which was way too dark. Have gone down in color at least four times and can't say the one I'm currently using is best choice, but it's not terrible either, so I'm sticking with it as being allergic to fragrance I only have two brands I can choose from and this was least expensive.

It was easy to mix and use and had no fragrance, however, I was disappointed with the results. I only left it on the minimum amount of time (20 minutes), and my hair turned out much darker than I wanted. It said that it would be light brown, and the photo showed light brown, but my hair turned out much darker.

This is the only hair color I can safely use that will not make my scalp red, break out in a rash. You use a small bit of water to activate it and it colors my 100% grey very well. I’ve learned they may not be producing this much longer.

This was recommended by the Mayo Clinic app skin safe after my allergy testing showed many skin topical allergies. I got the light brown but I would say it is more of a medium brown, but it looked good. Brought it to my hairdresser and she applied it for me. Would have been hard to do it myself. She thought it covered pretty well considering I am all gray!

I love the powder as I just take what I need for touch ups and no fuss, only a few minutes to cover gray and brighten my natural color. Works for me as I don't like the smell of traditional hair colors.Great product! Would love more color choices!

This is a great hair color. I have used it for years. There is NO ammonia or odor. It evidently makes its own peroxide so you only have to add water, stir and that's it. The colors are nice, not brassy unless of course you use the red tones.

good product.....the problem is the lightest color is very very dark.....which is completely non flattering to the "mature woman".....PLEASE come out with a lighter color so we can enjoy!!