Rimmel London KIND & FREE Mascara, Vegan Formula, Volumizing, Waterproof, 002, Black Brown, 0.23oz

Finally found the best clean mascara. Keeps lashes conditioned, lengthens lashes with no clumps and easy to remove with water. But now it is discontinued? Highly disappointed. Usually don't post reviews but hoping my review will help bring it back.

I’ve been searching forever for a mascara that checks all the boxes, and Rimmel London KIND & FREE Mascara absolutely delivers. Here’s why: 1. No Panda Eyes: This mascara truly lives up to its promise. It stays put all day without smudging, so no more dark under-eye circles making you look like a panda! 2. Lightweight Formula: It feels weightless on the lashes, even with multiple coats. You get volume without that heavy, clumpy feeling. 3. Good-for-You Ingredients: The vegan formula is a huge plus. It’s free of harmful ingredients, which makes it a guilt-free addition to my makeup routine. 4. Waterproof but Gentle: Despite being waterproof, it’s easy to remove without tugging or irritation, which I appreciate. 5. Affordable: For the quality, this mascara is very reasonably priced. Overall, Rimmel London KIND & FREE Mascara is a win-win. Highly recommend!

I can’t say this is the best but is sure is t the worst. “Clean” mascaras just don’t work as well in my opinion but that’s a sacrifice I’m willing to make. I am constantly searching for a better one. When I saw the price of this, I knew I had nothing to loose but also had low expectations. However, I have been pleasantly surprised! What works for one does not necessarily work for another, so keep that in mind. The consistency seems good, not sticky at all and dries fast on lashes. The brush is small but easy to use. The smell reminds me of the mascara from my early teen days, that faint powdery smell. I don’t love that it does not hold the lift after curling lashes but it does not flake and it soooo easy to remove. I will buy again just for ease of removal. For the price it won’t hurt to try!

I love this formula! It glides onto my lashes smoothly and without any smudges or flakiness. This mascara is just what I wanted and at a fraction of the price compared to other *clean* brands. I like the black brown tone for a less dramatic look that can be easily worn daily. The brush helps coat my lashes and separates them too. With a bit of a curl from my curler I find a good amount of volume. I am wearing a lash serum underneath so that really helps to condition my lashes before applying the mascara. Such a great purchase. I immediately knew this would be good once I used it for the first time. I’ve been wearing this for 10 hours and no smudges, flakes, or irritation!

My eyelashes are already naturally pretty long and so all I wanted was a mascara made with safe ingredients that will make my blonde lashes noticeable. This product does the job. As soon as water makes contact with my face it starts to run so +/- there: easy to remove, but not good with your sweat or cry.

Nice but definitely flakes as the day goes on. Doesn’t irritate my eyes which is good though.

I have been on a journey to implement cleaner products, but many times these products are SO expensive. I have had to very gradually transition over to new products so we don't break the bank. When I came across this one, I was excited to see that it was rated pretty clean without a high price tag! I ordered it right away. I am very sensitive to scents and my skin/eyes react quickly to things that have a lot of other stuff in them. I have worn this several times and it hasn't affected me in the least-- no rashes, no red eyes, no headaches. I even wore this while hanging out in the pool with my kids (who of course splash a lot) and it didn't run all down my face. However, after a hot shower it did give me raccoon eyes. It only says water resistant-- so I think it performed well considering the different circumstances! As far as how it looks, I think it looks nice without clumping. It added volume and length and I think it looked quite nice. I'm not a beauty guru, but I have spent many hours through my adult life researching make-up, so I'd say I'm at least decently above a novice level on my opinion here. This was a good find. For the price, you can't really lose, and I would purchase it again

Fantastic mascara! Leaves lashes soft, does not clump. Just wish it was waterproof, but I guess it would not be "free and kind"

Amazing mascara. It does not have any chemical smell and it does not burn my eyes when I put it on! Defiantly recommend and will be buying again when this one is done. Easy to remove also!

Easy to remove. Nice and gentle mascara

Good for lashes but dries out pretty fast

This is the best mascara I’ve ever used. It stays put in all weather conditions and never smudges or flakes under the eyes. It feels light, comfortable, and gives a natural look. I have very sensitive skin, and other mascaras often caused irritation or burning, but this one never did. Highly recommended for those with sensitive eyes looking for a reliable, clean, and vegan option. I’ve purchased it six times… and I’m sad it’s no longer available now. Please bring it back! Also Its Yuka score was 100!

I'm actually pretty surprised about this mascara. The picture of my eye is after wearing the mascara all day. It didn't transfer, since I have short curly eyelashes my eyelashes are always touching the skin above my eyes throughout the day. The wand isn't anything special, I can see it getting messy after a while. I like to do many coats, I noticed that if I just keep going back and forth between each eye instead of waiting for it to completely dry, it layers quite nicely. It's not water resistant at all, but I actually like how easy it comes off. It does have a heavy scent though... It's also pretty dark for black/brown too. My only concern is when products say "99% natural origin", the ingredients always start out natural but that doesn't mean the end product is completely harmless - more "green washing"