Theorie Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1))

I have been buying this product since 2017 and havent gone back to any other purple shampoo/ conditioner since. This product really helped me keep my color and remove any brassy gold tones. The scent is really nice as well. My friends ask what hair treatments I use because my hair is so shiny and soft. I have really decreased on purchasing many hair products and have stuck to my basic favorites, this duo will always remain in my go to hair care favorites.

This shampoo has an incredibly soothing aroma, gets my hair super clean (I use lots of hair products, including hairspray, so there is a challenge there), and actually does keep my silver hair shiny and silver, without brassy undertones.One bonus I found is you only need a tiny bit of shampoo to produce a thorough cleansing - no wash, rinse, repeat for me, just wash and rinse.Even if this is more than you would typically pay for 13.5 oz of shampoo, it lasts a long, long time. AND the aroma and results are well worth the price.

Product is amazing! Upon first use my hair is brighter and more body. The scent is amazing. It’s something to use 2 days out of the week because if used more than that your hair will begin to turn pink ( if you like pink then it’s a good thing)It’s hard to find this product anywhere so when I found it here on Amazon I had to purchase. I do think it is a bit pricey. First time I purchased at a store it was for 5.99. I’ve used several other brightening product but none have been in comparison to after once use you can see fast results. Just wished it was not so pricey!

My favorite purple shampoo ever, works wonders. My coworkers asked if I died my hair because it toned so well after one use. It doesn’t dry my hair out either. I typically only use it about once a week but I only wash my hair every 3 days or so. Only downside is that it came leaking but I didn’t lose much product. I overall love the brand theorie for my hair, I have bleached long blonde wavy hair that’s moderately thin and it keeps it soft and hydrated. Note- If you’re comparing brands, I tried the purple edition from Rusk and it dried my hair out really bad.

Love this shampoo and its mate conditioner. Perfect for blondes that go brassy (copper) or silvers that yellow. Use it every time or skip a few. Amazon please keep this item in stock!

My hair looked and felt great. But my head and back of my neck itched and I had a a skin breakout. Can not use!

Best shampoo I’ve tried for blonde hair, and I’ve tried a LOT. I have more of a silver/ash blonde highlights but naturally dark hair color. I let this sit on my hair for 2-4 minutes before washing out. Since I started using this purple shampoo, I don’t have to get regular toner treatments to keep my blonde. I can go 4 months, even 6 if I want to. My stylist is super impressed with how it keeps my blonde color perfect. I only wash my hair once every 5 days and only use this shampoo. Don’t alternate with a shampoo that isn’t color safe.

This shampoo is great! It definitely revitalized my color and took out a lot of the brassiness. I get platinum blonde highlights and they always end up super brassy by the time I go to the salon for a touch up, but this stuff has really extended the life of my color. It also makes my hair super soft and it smells great. I will definitely be using this product as my main shampoo from now on.