Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Best for MBA Students

Excellent book

Great Book, Recommending for our institute which conducts Digital Marketing Courses In Raipur.webfamedigital.com

Excelente libro para principiantes en temas digitales

I’m working on my MBA in Marketing and this book is invaluable! Focuses on what matters most! Highly recommend this book.

Great book! I was a new to digital marketing and this book made my journey so much easier. It is written in a way that is simple to grasp and comes with neat case studies and recommendation on further reading. It really helped me with my coursework.I will refer back to this book all the time.

Used this as a teaching resource. Good overview of latest industry trends, not so strong on theories. Would suit a working professional keen to brush up their knowledge and stay on top of trends

Actually used this a lot for class. Did several of the chapters questions at the beginning of each chapter. Learned quite a bit from this book.