This Business of Concert Promotion and Touring: A Practical Guide to Creating, Selling, Organizing, and Staging Concerts

I've been assigned a lot of bad books for class but this one was one of the better ones!

Very informative, learned a lot and definitely upped my Promoter game by reading this. Would recommend to anyone involved in live entertainment

Great info

My teacher at UCLA uses this as a textbook for his class. He says it's the best book on the subject and I couldn't agree more. It says everything you need to know about this business, and it's very easy to understand, even for people who have never worked in the industry.

Awesome, very informative. A must read for the basics!!! I learned a lot. Recommend reading to all, again a must read.

I think it is a good book to understand how the overall concert promotion and touring business works. It is good for both starting musicians and people who want to work in music business. The book describes some basic things everybody working in the music business should know.

Interesting book for someone that wants to think about concert promotion. Gave it to my son and he said it is very insightful.

It's not a great book but the only one I could find on the subject.

EXCELLENT PRODUCT!!!

Full of useful information for both people within the industry and those who are just curious. Broken down in to concise chapters and sections it's very easy to understand.

As musician you have to know your industry . This book is very interesting . Why ? You are learning to set up a tour .And for a lot of musicians , the business part is boring and it's a big mistake .

It gave a very good insight into the music industry. I love how it was written (easy to understand) but how much insight you still get from it.I have a way better understanding now and can highly recommend this book, for everybody who is not familiar with this industry yet.

The definitive book on the business of concert touring. Written by a long time Billlboard journalist, this book tells you not only how a tour is put together, but examines the financial deals that affect the promoter, the booking agent and the band.The book is old now, and I don’t think has been revised recently, but no matter – the information is solid, and backed up by industry sources. Recommended.