Breakthrough Advertising

This is clearly one of the best books on copywriting. If you are a direct response advertiser (print, google adwords, facebook etc.) then this is one of the best books to read other than David Ogilvy's, Claude Hopkins' and John Caples' books. That's for the book's contents. I can pay a few thousands for a good copy.This particular product, however, is horrendous. It seems to be an OCR of a pdf copy (do a google search to get a copy) converted into an Amazon ebook. It might actually be a case of copyright violation but what do you (and I care.)

This is a rock solid, if challenging, book about writing ad copy from one of the best copywriters who ever lived. It is NOT an easy read so if you're looking to be entertained by a 'personality,' look elsewhere.On the other hand, if you want to dig deep into the subject of copywriting and go beyond the 'paint-by-numbers,' training wheels approach that's so widely taught these days, this is a good book to work with.And 'work with' is the way to look at it.This book is so packed, one chapter could easily give you enough things to think about for a year.By the way, there is absolutely nothing dated in this book.Calling this book dated is like saying Claude Hopkins is dated because he used examples from the turn of the century or that John Caples is dated because he used example from the 30s and 40s.You don't buy books like these for their examples. You buy them for what a highly experienced and successful ad writer has to say about his craft. That being said, this book will probably be too much for readers who want everything 'quick and easy' and need to be entertained.

Learning online marketing is something new for me. This book was highly recommended. I choose a used book. The seller described the book well and arrived in that exact condition. The outside of the book was in poor condition, but the inside was pristine exactly as described by the seller. I am very happy with the purchase.

I'd purchased the September 2021 update of this e-book and the number of typos in this book is shocking! It has completely ruined my reading experience! I'm so tempted to return my kindle for a refund and purchase a hardback copy of this book! That is how strong I feel!

I assume that it has been machine scanned and converted to pdf. The letter Y is shown as a V. C as E. So in many instances ‘copy’ appears as ‘eopv’I read 2 pages and it’s impossible to get through. Returned for refund.

This is an amazing book. It is a game changer for sure. I bought my copy almost 10 years ago and It was worth every penny. This is an ADVANCE marketing/business book. If you follow, the stuff in this book it can change your business. The information in this book is pure gold and every marketer and business owner needs to read this book and use the knowledge gained from it. It is not an easy read, you will need to have some marketing/copy experience.I highly recommend this book to all and the price they are asking for it, is so worth it. Read it today and beat the competition tomorrow!