Big Brand Theory Hardcover – October 20, 2011

It's definitely an inspiration to any graphic designer considering all the numerous applications and examples each brand holds. From Copenhagen to Tokyo to New York, this book encompasses a great selection of international examples of branding. Though the book focuses upon smaller agencies where creative freedom can really shine, agencies represented in the book are far from sub par and include Pentagram and Sagmeister.Pick it up, give it a quick read, and let the inspirations rouse up.

Die cut cover with metallic letters. Beautiful typography and arrangement! Not a single complaint for this book. Be careful with the cardboard like cover and avoid to get stains from finger oils or spills.

I was looking for an insight into branding. Actual theory unlike the title suggests! This is mages no info. The design is not the best either. There are better books out there if you're just looking for pretty design. Better websites and magazines too.

I was expecting different branding theories

Great book, my girlfriend loved it.-

good book

Like it!

Great one, full of inspiring projects.