The New Marketing Playbook: How to grow in a changing world

I've been blown away by this book. I knew it was in production about a year ago and I've been desperate for it to come out ever since. It did not disappoint on any levels!What you have with this book is a complete step-by-step guide to marketing in a changing business world. The author has left no stone unturned in terms of the scope of content he covers in the book. Chapter 3 "Design a compelling customer experience" was exceptional and I've already gone back to that one twice!!Let me be really straight, this is not just another marketing book, in my view it is a blueprint for marketing success in the new business world we find ourselves in now. Study the content, put the knowledge into practice and see what happens to your business.Definitely one of the most comprehensive texts on the subject of marketing and completely up to date - can't recommend it highly enough.

As someone who regularly reads marketing books for my job, I have to say that Ritchie Mehta has produced a fantastic piece of work with The New Marketing Playbook! Not only does he discuss the most up-to-date theories and ideas to help businesses grow, but he also has produced a really practical guide filled with exercises to help businesses rethink their marketing. It's a 10/10 from me! Well done Ritchie and thank you for producing this very important piece of work for the industry.

I have been lucky to meet Ritchie once or twice and have always loved his openness and generosity when it comes to sharing his knowledge. For those who are not fortunate enough to have met Ritchie, don't worry, this book has all those marketing gems within.I cannot recommend this book enough. It has been a huge help to me in my sales role, as well as supporting our marketing team.