BCA Business Case Analysis: Second Edition Paperback – May 11, 2012

I used the chapters in this book by incorporating the data into my lesson plans for my Business 100 courses. It has been a great tool.

Hi,This is a great book and should be added to any MBA student library. I am finding it especially helpful in the middle of my program. Brannock goes into detail about some older managment studies that I had not been aware of previously. He describes them succinctly and with good detail. The 8 day BCA case in Ch. 1 is very helpful and I can see going back to this book as a resource in the future.Thanks. God Bless.Aaron.

James W. Brannock's Business Case Analysis is an excellent primer on the topic. Once could have little or no familiarity with the topic and use this book as a competent starting point. Brannock traces the history of business analysis and provides real-world examples. Brannock says in the Preface that "this is the book I looked for everywhere" early in his career---through this book, you need look no further. Excellent and highly recommended.

Had to conduct a Business Case Analysis at work, this book was a life saver. I received great reviews on the Business Case Analysis I conducted.

Not only does Brannock explain how to create a Business Case, but he will show you too! Magnificent tool for anyone in the world of business. It will not be leaving my shelf anytime soon.

Good book, but doesn't help much with the analysis required by DOD. OVERALL concept is okay, hence 2 instead of 1 star. Maybe good for others, just not my application.

A Great product. Just what I was looking for. Amazon always has a great price. Delivered in record time. Perfect!

Good