Ocha & Co. Hojicha Powder - Japanese Organic Roasted Green Tea Latte Powder - Houjicha Green Tea Blend Made From Powdered Kukicha and Sencha - Low Caffeine Tea with a Sweet, Smoky Taste, 100g/3.5oz.

TL;DR: It's really good tea, it ships faster and cheaper than anything from Yunomi, and often ships faster than Amazon estimates (I credit Ocha & Co. with being quick on the draw when it comes to mailing orders). I've tried many of the price-per-gram comparable sencha on Amazon, but this has been my primary tea for the last year. The following contains detailed descriptions as well as my brewing methodology.In terms of flavor, you can tell when a manufacturer has actual concern for the quality of their tea. You can buy bulk "sencha" for dirt cheap and en-masse, sure, but it will taste like garbage. No matter how you brew it, bad tea tastes bad. Paradoxically, the wrong brewing can also make good tea taste bad, and fukamushicha is a highly temperamental type of tea. This is problematic for many making their first forays into the world of drinks like matcha, sencha, and its many derivatives. In decent swaths of the west, particularly the United States, the most complex your average tea gets is dropping some boiling water on a tea bag, waiting a couple minutes, and calling it a day. I would caution anyone reading this and considering buying this tea that if you treat it like black tea, you will ruin it. I shudder to think how many people have tried teas like this one only to brew them wrong and be turned away from it forever. This tea is, for lack of better words, amazing. The care that goes into its production is apparent in the flavor, a rich brew with minimal to nonexistent bitterness and fantastic umami when brewed correctly. Speaking of how to brew this tea...After a lot of experimentation, I've discovered that my favorite brewing method is 2.5-3g of tea per 100mL of water. This is because I opt for a water temperature on the lower end between 61 and 63 degrees centigrade, and steeping time of 45 seconds for the first two brews. If "two brews" sounds strange, and it may to those unfamiliar with the particulars of teas like this one, it can be brewed repeatedly to produce as many as 5 pots of tea from one pot worth of leaves. In my experience, after the first two, an additional 1-2 degrees and 5 seconds will help to maintain strength and flavor. The third brew, with these specifications, is a little more complex in flavor, but a bit milder than the first two. Subsequent brews will be noticeably milder.Overall, this is a remarkable tea for the price. For anyone looking to make a first venture into the wonderful world of sencha, this is an excellent starting point. If you feel a little under-equipped, I highly recommend a look at Hario's teaware, which can also be found here on Amazon, as well as an accurate thermometer and a scale capable of measuring at .1g increments. This is also an excellent tea for those like me who might be willing to splurge on a more expensive brew for special occasions, but have to make some considerations about the cost of our daily drink.

So I admit, this is my first Gyokuro. I drink a ton of green teas and matcha. I always try to get higher end brands. I used to drink a lot of store bought teas, which could be $3 a bottle (and also loaded with sugar usually, which I don't want. But, unsweetened bottled tea tastes horrible). Since I am saving money not buying bottled, I figured I mine as well get high quality teas to make myself. There was some Gyokuro that was double this price. But, this brand has great reviews, is organic, and the price was acceptable to me.So, overall, this tea compared to 'normal' green tea, has a much better flavor to me. Almost no bitterness, nice earthy flavor, with a good mouth feel. Gives me a nice boost throughout morning and afternoon as well. I brew the leaves two times (usually for 2 cups in the morning). You may be able to brew even more than twice, but, because part of the reason I drink this is for the caffeine, I want to make sure I am getting the most of that I can. I can see this becoming one of my favorites for daily drinking.The vacuum sealed bag I got is dated for a year past when I received it. Came in fresh. Inside the bag is all perfectly rolled tea leaves. No overly dry 'dusty' pieces. Very good quality. The smell is amazing!If you want to setup up your green tea game, this Gyokuro may be great for you!

Great quality green tea that tastes very good.

Ok. So this is the best out there. Keep in mind it will have a bit of a seaweed smell as it is Japanese, but not nearly as much as the Sensha tea. Really light flavor at 4 hours of cold brew but wonderful on a warm day.

I’m a hojicha virgin and this one did not disappoint! It has a toasty roasted taste, umami and rounded taste. Almost like herby chocolate milk! I love it! Best with oat milk with maple syrup! I literally drank this before bed and I was able to seep. Whisks easily, creamy and the color is vibrant brown.

Delicious tea! One thing of the best I have ever had!

A good product. I had a tea sample in the past with this style. I really liked it. So I tried looking for it on Amazon. After finding this brand, I bought it. I am happy with my purchase.

I have lots of experience with green teas. This is 1st time I've tried a Kabusecha tea so I have nothing to compare it to (other brands). But this tea stinks. When I opened the package I was appalled at the smell and it tastes the same. Maybe it's an old product gone bad? Or processed incorrectly? Hate to do it, but this expensive product is going in my kitchen compost bucket.