Consumer Behavior: Building Marketing Strategy, 12th Edition 12th Edition

I ordered this "New" and was expecting it to look a bit more new then when it arrived, but the only main problems were that the corners of the book were bent and it looked squished in some places. Other than that the inside of the book was in perfect condition. Considering the cheap price I got it for (in comparison to my university bookstore's price) it was worth the little bit of wear. Arrived earlier than expected and I'm pretty satisfied overall. I will definitely be buying from this seller again.

Worked well for my school

This textbook was the best textbook that I have ever read. When I took consumer behavior in college, we used this textbook and it was amazing. The information was relevant and applicable to real world situations. I would recommend this book to anyone looking to better understand consumers and why they act the way that they do. The text uses real marketing advertisements as illustrations for key points made by the authors. This book is worth its weight in gold.

this product was required for a class in college and the price was a lot cheaper than the money i would've had to spend to get it at my bookstore. worth it.

Good textbook. Informative. Not as dry as most business books.

... It's a textbook, not much to say, from a student stand point. It is the same as the hardback US version that is almost $200. So if available, get the paperback international version!

Thorough and fascinating. Piqued my interests and made my CB class very interesting. The price tag is obscene, though, and downright cruel to charge broke college students.

The book was in good condition and even thou I did not need it an had to turn it the process was fast and easy.