Wella Professionals EIMI Rugged Texture | Matte Texturizing Paste with Strong Hold & Definition | Hair Styling Pomade | 2.53 Fl Oz

First off, the smell is amazing. Some products go overboard with scent, but not this. This product is one of my favorites. It doesn't leave my hair heavy or greasy and it lasts all day. The bottle may be small, but a little goes a long way which is perfect.

Such a great hair product to use to add some fun to your hair. The smell is great and all you need is a dime size amount. A top hairdresser on Instagram recommended it.

I wear a Mohawk and this is my go to product. Nice hold all day and all you need is a pinch of it.

Has a weird texture when mixed with water. I don't find it works as well as other waxes/paste I've used for 2nd or 3rd day hairstyles. I have a short pixie. I don't find the hold works well for spiked styles. But also it has a bit of a learning curve I think.

I like it for my short hair. Gives good texture

I never write reviews. I have been searching for years to find a flexible hold product that would NOT make my straight, fine, thick hair limp and lifeless. I am allergic to hairspray. My hairdresser encouraged me to try this. This product is wicked AWESOME!! I use wella bounce mousse, then a tiny pea size amount of paste. It holds my pixiebob in place for days. I sleep on it, wake up with my hair sticking up all over, run my fingers or a brush through it and I am set for another day. This tube will last forever. Can’t say enough good about this product.

I used it one time on my actual hair but never more. It leaved it stiff after an intense shower but also with a weird touching feeling. It does make it's job, hair stays on it's place, so I decided to try it in my wigs and works very well! Still, not what I needed for my hair, but make it work.

I am always on the hunt for the perfect texture paste....I received this yesterday and LOVE this product. I have very short hair, multi layers, and my hair is fine but I have lots of it...so I needed something for great texture but with volume and hold without weighing it down. There is no grease to this, it has a “dirty” feel (this is good not bad!) and my “messy” style held all day. Today I took it to the salon I go to and my stylist loved it for my hair. Already bought more so I don’t run out. Awesome!