Logo Design Love: A Guide to Creating Iconic Brand Identities

Not substantial for it's oversell proposition.Good for students

I bought this book when I started out doing logo design, and I found it thoroughly inspirational and interesting. It is well-written, interesting, and with good examples. The range of working tips are especially useful for budding designers. Many of the things mentioned may seem very obvious – or they certainly did to me – but I thought getting them affirmed by someone else thinking the same way was nice, adding to my confidence that I was on the right track.Example logos and some analysis of how they were made I also find quite inspirational, as well as making me more keenly aware of the smaller details both when designing or when looking at logos made by others.All in all, it's a nice book that I'd particularly recommend to anyone starting out in logo or branding design, or to anyone who has hit a creative slump and need a little pick-me-up of inspiration. This book might just help for that too.

This is an excellent book for quite a few reasons:- it isn't one of those coffee table lookbooks that simply showcases a whole bunch of logos people have done with no analysis or explanation- it is a useful, practical, step by step guide for the logo designer- it covers every aspect I wanted to know about (e.g. the design process itself, the questions to ask your client, how you should price your work, practical design tips)- it analyses successful and unsuccessful branding for big name and small companies, and provides background info on how that final choice was reached- it's written in an engaging and friendly tone- it is a slim volume, which makes it approachable and unintimidating- it even has a list of interesting design blogsI really recommend it for those who want a good grounding in how branding and logo design works, without being dazzled by fleeting trends.

I bought this book with condition: Used - Good and I don't have any complaint, it seems to be totally new.The book is perfect for somebody that is starting to develop and design brand identities, or if you are a designer who would like to get a refresh or see the point of view or other designer, David Airey. I would say that it the typical book that everybody interested in graphic design should read, despite of the fact that is not going to give you a proper insight in the profession. However, David focus part of the book in how to deal with customers, and how to keep the control of your ideas and show them to the person who will make the final decision. This is the most relevant part for me, however, how useful is this book depends of your previous knowledge about design.

I bought this book about a week ago and finished it within a matter of days. Its packed full of really useful tips for designers just starting out in the design world as well as fully fledged designers. The author makes really clear points about the "do's and dont's" when presenting work to clients and does so in a way that doesn't come off as condescending. This is without a doubt one of the best books i've ever bought as a design student and would strongly recommend it for any student studying branding, graphics, advertising, publishing or even illustration as the advice it gives about pricing your work and communicating with clients is the best i've come across.

This is a fantastic book, full of insite into the depth and thought behind logo creation.It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.Not only does this book take you through the design process and how to "think" like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.A great book, by a great clear and concise writer.Be warned if you buy this book you may well find yourself analysing all those well know logos out there!