Laurence King Creating a Brand Identity: A Guide for Designers

This book is excellent 👌

Excellent livre, bonne introduction

It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.

Extremely accessible and covers a lot of important points in detail. As a creativity and design consultant I think book would be invaluable to any start up. I will be recommending it to my design students and groups I work with in innovation hubs.

Excelentes producto, llego antes del tiempo estimado!!