Laurence King Creating a Brand Identity: A Guide for Designers

It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.

I think that every designer must have this book. It describes the main processes from branding in a simple way.I like the paper of the pages. Good for take notes.

Tutto bene

Must have book for designers.From start to end you will know all the process of how to handel work?, How to do a computer setup?, Design thinking, Design process.Very good book.One more good book added to collection.

I'm an independant Graphic designer, this book is very complete very interesting and well done.I'm french and even written in english this book is clear and easy to understand.