Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

Although it might be difficult to understand if you know little about India's daily life. It's great for both India-lovers and those interested in advertisment and the history of advertisement. Great book!

We'd been looking for Amul's girl ads for a long while now. Remembering a book had come I checked online and came to Amazon to get it at the lowest price. Book of course was very good with trivia and titbits along with celebrity articles on the amul hoarding ads. The ads are by type, year and other helpful categories like bollywood, cricket and so on. Definitely a must buy for the family.

Great book !!! however paid for the advertised Hardcover edition $19.99 but received a paperback version.

You have to love Amul, if not for the quality of their butter (which is the best) then for their wittiness!The book contains some of the Amul's most famous, funny and controversial Ads spread over the last fifty years and will surely make you laugh your ass off.A must have for your book shelf! :)

those who are cartoon lovers will love this book. This book has the complete history of amul hordings right for the time when all these cartoons were hand printed. after a frustating day at office, these cartoons are stress releaser .