Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy

BOOK the BUSINESS ISBN: 9781599324074 Advantage Media Group, copyright and written by Adam Witty and Dan Kennedy. Sub-titled How to make BIG MONEY without Even Selling a Book, contains 13 chapters beginning with The Big Idea of making Money with your Book, No B.S. There follow chapters describing the Best Customers; why a book is a fine marketing tool; how to use it to build an authoritative position; as the Ultimate Lead Generation Tool; to gain Speaking Engagements; to obtain Free Publicity/media coverage; in Personal Selling; as the Ultimate Referral Marketing Tool; to boost your direct mail; for Fast Product Creation and Additional Income Streams; to Get others to pay for your Marketing; Fast Action Implementation Resources; and finally the One Secret Nobody Tells You and Putting Your Plan into Action specifically contributed by Adam Witty. An Afterword by Dan Kennedy follows and Resources, and About the Authors conclude the presentation. Discussion: This book is based upon the long accepted, and probably largely correct, assumption that writing a book elevates the author to a position of authority providing he/she has presented verifiable material. Its authors are eminently positioned to set forth suggestions that this premise positions a pertinent book’s author to employ it as a powerful marketing tool that will provide far more than any compensation he/she could gain by providing it simply as a book for sale. Adam Witty is the Founder and CEO of Advantage Media Group that publishes self-improvement and Professional Development books. Dan Kennedy is author and/or co-author of twenty books on the subject, a leader in marketing, copyrighting and business building who has established a worldwide organization to which individuals pay monthly for membership. Thus, when they explain how your authorship of a book on the subject about which you are most knowledgeable can produce what they refer to as “Invisible Income Streams”, their suggestions appear to stem from a superior understanding of the situation. Specifically, your book “provides name recognition in your chosen niche”. As presented in the pages of this book, their suggestions with respect to how your omnipresence offers ways of having others market for you, to promote you without ‘selling’, obtaining speaking engagements, media coverage and more. From this reviewer’s perspective the authors have quite thoroughly, and quite adroitly covered their subject. However, it would seem necessary to provide a small caveat so as to mitigate any confusion for a budding author with respect to writing fiction and non-fiction. Having written and successfully published (as well as taught a university level writing course) in both areas, I believe their expressed opinion that the simple difference between the two is that fiction requires talent and creativity and can be arduous whereas non-fiction is what you know and what you’re willing to research may require a few more words. Fiction does require talent and creativity and can be ’arduous’ in the amount of research required to provide credibility to your plot and the activities included (unless engaged in the fantasy genre). This is why fiction writers usually are told ‘to stick to what they know’. Non-fiction also is described correctly as a collection of what you know and what you are willing to research. However, the newbie by no means should overlook the importance of creativity and talent. They first must have the creative spark that allows them to ferret out the fact(s) that others miss AND the talent to weave them into a single unit that supplies a usable tool to supply answers to the discovered ‘niche’.

Book The Business: How To Make BIG MONEY by Adam Witty is a explanatory book that takes an individual who has authored a book or is considering the authoring of a book beyond the obvious way of enjoying revenue from their creation. The obvious way of generating revenue from the writing of the book is through sales. However, the authors take the reality of increasing their revenue from their writing creation beyond the obvious selling of the manuscript. What is extremely interesting is to realize, through the presentation of hard and cold facts, that an author seldom realizes much revenue off of the sale of their book. First of all, the author shares with the reader that a mere 500,000 people choose to write and publish a book. This is an extraordinary achievement given the fact that there are nearly 7 billion people that populate the world. The authors then drill in on this and share that often the dream of an author is to go big and earn significant money off of royalties. The assertion is then made that the worst way to make money when you have authored a book is to sell it. He then goes on to explain why this is the case and presents the staggering statistic that, on an average, only $1.12 is realized by the author for every book that is sold. Requesting the reader to do the math, it certainly does not bode well for the author dreaming of making significant money with the sale of their book. After capturing the reader's attention with these astonishing financial facts, he then presents a case on the best ways to earn money off of the book that has been written and produced. Book The Business: How To Make BIG MONEY by Adam Witty is an educational, enlightening and practical book for the would be or experienced author that bluntly pulls back the curtain of authoring a book, but quickly provides a proven strategy to unlock the full value of one's creation.

Adam Witty and Dan Kennedy provide the secret to radically increasing the profitability of virtually any business--writing a book. I am a long-time Dan Kennedy follower and based on advice that I got from him in 2003, wrote a book that changed my business and changed my life. I then wrote additional books that continue to improve my brand, my reputation and change the perception of both prospects and existing clients. With writing a book you can achieve the status of trusted advisor, not nuisance salesman. I conservatively estimate the value of writing my books at $5M, even though I got less than $50,000 in royalties. There were a lot of things I knew in Book the Business, but frankly think are true gold for people who are considering writing a book. I also relearned some ideas and got a bunch of new ones, any one of which could be worth many thousands of dollars. I highly recommend this book for any ambitious business owner who is looking to dramatically increase their business, their positioning, their reputation, and their life. The one warning that I would give is the author doesn't stress the importance to write a good book. I actually have a lot of discerning clients figuring out who to trust and where to invest their $1M and a lousy book would not have worked with them. But, don't let that stop you from buying this book. You will get great ideas and hopefully be inspired to change write a book and change your business and change your life. It will also be very helpful to authors who have written a book but didn't take the write steps to monetize the book. Respectfully submitted, James Lange, CPA/Attorney Author, Retire Secure, Pay Taxes Later (Wiley 2006 and 2009) Author, The Roth Revolution, Pay Taxes Once and Never Again (Morgan James, 2010) and more. Author, Retire Secure for Same-Sex Couples (Self published, 2014)

“Book the Business: How to Make BIG MONEY with your Book without Even Selling a Single Copy” is a book written by Adam Witty, Founder and Chief Executive Officer of Advantage Media Group, an international publisher of business, self-improvement, and professional-development books and online learning, and Dan Kennedy, strategic advisor, consultant, freelance direct-response copywriter, business coach, editor of six business newsletters, and a popular professional speaker as well as a multimillionaire, serial entrepreneur. This is a short book that has less than two hundred pages but all of them are certainly worth reading. This book gives clues on how to improve personal promotion; it provides nine ways to make money and make your career grow. The book is well written and clear; it goes to the point of what the reader wants to find. Both authors did a great job in this book that once I started it, I could not put it down. I found it to be very interesting and inspiring as well. I would certainly recommend Book the Business to every person that is trying to make a living or some earnings out of their own book. I am giving “Book the business” 5 stars.

This book is not about writing a book. It is about how to get the most leverage out of a book to further your business our clout. But you should read this if you intend on writing a book because it will tell you what to expect ahead of time. So, if you are going to write about copywriting or how to build websites, it shows you how to use a book to get more customers and clients. And for that I give it the highest markings. This book will not tell you how to write a book or the process of writing a book. But, if you're really busy, you could hire a premium ghost writer to do that for you. Then, you cold implement the tactics in the book. Written by 2 highly seasoned copywriters and marketers, it is an excellent dissertation in how to promote yourself.

Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy by Dan S. Kennedy takes a savvy look at the world of publishing while creating leads and marketing your business. It's not so much about the book you write, after all few books earn a lot of money, but rather how you use your published book as a catalyst to grow your business. In this book you will learn how a book is the ultimate marketing tool, along with how to build authority and create expert status after writing a book. Your book can be a lead generation tool. Your book can also bring in referrals. You can also use your book to garner speaking engagements. These are just some of the ideas presented in this book, and it might just help you on your way to generating more income if you are fortunate enough to write and publish a book.

Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy by Adam Witty and Dan Kennedy is a book that is meant to help experts use their knowledge to open doors and allow for more customers and connections to fuel what they are already doing. The authors are both highly accomplished in their fields and have put together this book with the intention of showing others how to be successful with the knowledge that they already have. The idea here is that having taken the time and energy to create a book which highlights you as an expert in your field will do much more for you than any other type of marketing or business ploy. A published book automatically shows that you are knowledgeable and have something to offer to the people around you. This will then open doors for you that would not be there for others, even if they have the same knowledge and experience. Not going to lie, when I read the title of this book I almost gave it a pass. It felt like it was going to be a scam to me because how can you make money on a book without selling it? Then, once I actually started to read it all started to make sense. I never would have thought that just having a book would be enough to get people interested in doing business with you. But it makes sense. People also want to listen to what you have to say more closely because you are viewed as the expert in the conversation. Again, not something that I would have thought of. Authors of fiction and nonfiction would benefit from reading this, and anyone who is interested in writing would also be benefited by seeing the possible future options of being an author.

At long last, I negotiated the stack on the bedside table and made it to this book. I only wish I had read it earlier! I'll preface this review by saying that I've been a customer of both Dan Kennedy and Adam Witty and have paid both of their companies considerable 5-figure sums - so, needless to say, I am already a believer, admirer, and an advocate for what they both do. Dan Kennedy is one of my favorite business authors because his direct, no nonsense, anecdotal writing style makes his writing nearly as enjoyable as that of your favorite fiction author. That said, some of the books he has co-authored with others have seemed a bit disjointed because of the different writing styles of the authors. I found myself laboring through one person's content and looking forward to the next Kennedy chapter. Not so with "Book the Business". Adam Witty more than holds his own with Dan and both provide great insights on using a book to further monetize one's business. Having read this, I'm now reenergized to do more with my existing book, and I'm motivated to write additional books that will have specific, intended purposes and goals in furthering my various business interests. So whether you're thinking of writing your first book, or you already have one "in the can", Book the Business is a must read! Todd Smith, author of "The Adventure Consultant" www.TheAdventureConsultant.com