Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

Absolutely love this shampoo. I have a ton of hair, and this makes it looks really amazing. It brings out all the different shades and makes it looks super healthy. It doesn't cover grays, exactly, but it does make them less noticeable in my dark brown hair. I use this every time I wash my hair.

I have always loved John Frieda color/blonde shampoos & conditioners! Not only do they always smell divine, but the formulas just work for my hair and scalp chemistry. They always leave my hair silky soft, light & clean, enhanced shine, and never leaves any product buildup. Rather than reordering the Brilliant Brunette combo, I decided to try this Midnight Brunette combo. THIS MIGHT JUST BE MY FAVORITE SHAMPOO/CONDITIONER EVER!!! As usual, it smells DIVINE!!! It does EXACTLY what it says (also like usual for Frieda products). It boosts every strand to the richest and shiniest brunette imaginable. If Frieda products work well for you, THIS IS A MUST!!! I will continue to use the Brilliant Brunette combo for 2-3 washes, then use the Midnight Brunette on the next for a luscious boost.

I have used this product for almost 2 weeks now in combination with the conditioner. I didn’t want it to darken my hair, but rather to keep it brown. I went from platinum back to a dark blonde/light brown color. Every time in the past I have tried to go back to my darker, natural color it washes out without 2 weeks and I’m left with a dingy, brassy blonde. Even with using a protein filler, professional dye, and cuticle/color sealant after treatment the brown won’t stay in my hair. I’m very pleased that this product has kept my hair a nice dark blonde hue with just the right amount of golden tones to still be considered neutral. The smell is nice as well, slightly like cocoa or caramel that I just can’t put my finger on. My hair has decent moisture and softness after without feeling weighed down. If the color does fade more I’m going to try to color deepening treatment as well. I used to use Ion color depositing hair mask in natural light brown until it was discontinued so I’m hoping this collection will replace it. So far just this shampoo and conditioner combo is even better than the Ion! I would recommend it to others.

I have fine, wavy hair that has started to gray. I have to be careful what shampoos and conditioners I use because they can flatten my hair. I have been dying it since I was in my 40’s, and now, at age 60, I have seemed to develop an allergy to an ingredient in brown hair dyes (likely paraphenylenediamine (PPD), but not tested). I tried the all gray look during the pandemic, but it just made me look old and I don’t have that pretty gray hair color. This shampoo tones down my gray, while leaving my hair with its natural wave. Speaking of natural, it does not look dyed, and somehow, creates a tone of gray that is prettier than my own, but less of it. I would say it takes me back to the amount of gray I had 10 years ago, only better. Also, it does not flatten my hair and I can leave it dry naturally with the waves intact. Smell is fine. Not my favorite, but not obnoxious. Bonus: no itchy scalp from an allergen.

Love this shampoo. I get compliments on my hair. Good value for the money.

The positives of this product are these: your hair feels clean and shiny, the price point is good, and the scent was good. What I THOUGHT I was getting with this product was an alternative to hair dye, but it actually just “tinted the grey hair.” It wasn’t what I was looking for, but if you wanted more of a tiny than a dye this would be your product.

I'm glad I found this. It darkened my natural hair, just like I was looking for. I stopped dyeing my hair and let the grey hair show for over a year at least. This helps my hair look darker without having the color my hair. It does somewhat dry out my hair but I just do a deep condition once a week and it works for me. It's staying in my hair routine.

This and the matching Brilliant Brunette conditioner did not work for coloring grays or enhancing my natural brown hair. It also smells like boxed hair dye and stinks. The product itself and seller would get zero stars if that was possible. I tried returning it after one use thru Amazon and was forced to try to return it to the seller directly. Was not able to get this and the conditioner returned. I used it up as fast as I could because I hated to waste the money or put the remaining in the garbage just to end up in the landfill. However that's where this stuff needs to go... in the garbage!

É um xampu leve, não agride os cabelos, e os deixa com uma linda tonalidade, um tom puxando para o cobre, já que meus cabelos são grisalhos

Perfect for died hair. I have hard water and this has really helped make my hair look good for longer after my hair appointment! Highly recommend

Si Desde la primera aplicación deposita reflejos cobrizos, es de esperar que con el uso continuo quede genial el cabello. Rico aroma durable, deja manejable, con cuerpo y brillosa la cabellera, lamentablemente suspendí su uso, tengo cuero cabelludo muy sensible (tricodinia) que me actuó como un tinte (no es tinte) ya no uso tinte por la misma razón y es por eso recurro a este tipo de productos, pero por esa situación personal, no puedo calificar como malo el producto solo porque no sea apto para MI. califico como excelente

Easy to use does what it says

Produto deixou meu cabelo, macio e cheio de brilho. Aprovado