Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Great book! I was a new to digital marketing and this book made my journey so much easier. It is written in a way that is simple to grasp and comes with neat case studies and recommendation on further reading. It really helped me with my coursework.I will refer back to this book all the time.

Used this as a teaching resource. Good overview of latest industry trends, not so strong on theories. Would suit a working professional keen to brush up their knowledge and stay on top of trends

Good book. Needed for uni

Great book just need to start reading it now. Thanks

great read. it is what it says it is.

great read, verry informative

Esketit, not good.

Amazing book to cure insomnia

Excelente libro para principiantes en temas digitales

I’m working on my MBA in Marketing and this book is invaluable! Focuses on what matters most! Highly recommend this book.

Best for MBA Students

Actually used this a lot for class. Did several of the chapters questions at the beginning of each chapter. Learned quite a bit from this book.

One of the most comprehensive books about Digital Marketing. Great for understanding everything about the industry. A great companion to Marketing courses at the Bachelor or Master level.