Sugarflair Spectral Blood Red Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable

Great pigment, one of the most vibrant blues i’ve seen with food colouring. You don’t need to use much but depending on how much you use you can adjust the strength of pigment. There’s not a huge amount of product but you can probably get quite a few uses out of it.

High quality. It is exactly the colour that I need. I have used it for fondant and buttercream. Both were very nice.

Always use sugarflair. Lasts a long time and lovely range of colours.

Always gives a lovely deep red colour

I think sugar flair is the best food colouring. I have bought this make many times before. Easy to use and consistency is very good and does not taste the icing

This stuff is brilliant, and definitely better than what you'd get from a supermarket. So far I've used it for battenberg and red velvet cake, both of which were eaten before I could take photos! The tub seems small but it's a gel texture and a little goes a long way. It's just as vibrant after baking, and doesn't alter the taste. Obviously it stains everything it touches so beware of that! I got the yellow one too and that's equally effective. Will buy again.

This was the perfect shade. Used for fondant icing

The food colouring came out much paler than “graphite” once combined with frosting- it took a lot to make any impression on the white frosting whatsoever.