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P**Y
Highly useful book!
This is a very simple, but very useful book! This book is filled with "descriptive words of products & services" that will assist you in selling. But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell words to describe products is wonderful! There aren't any new earth-shattering descriptive words in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. I found the first book in this series ("Words that Sell") to be off more use than this book, not this book is still helpful, wirh different words listed. Overall, I recommend this book. Please mark if you find my review helpful. Thank you so much!
L**R
when that special word simply won't come to you on its own
I've purchased maybe 4 copies of this book over the years and lost them to friends, to moving, to something. I just got another copy and I'm shocked at just how current and timely More Words that Sell actually is. It was published in 2003 but could have come out yesterday! When everyone and their brother is now selling something on the internet, the only way to stand out is write killer copy. The better you can describe the better you connect with your reading audience. Just get this book. When you're at a loss for a word, this is the book to turn to.....
P**D
A Must-Have Book when Writing Copy
The original "Words that Sell" book was easily one of the best things that ever happened to me, as far as writing ad copy. It's simply a brilliant, useful book with no filler. So many useful ideas. This particular book picks up where Bayan left off, as far as additional ideas for writing. If you're in advertising, you need this book in your life. Order it today, add some real flavor to your copy.
C**S
great book for writing and closing guidelines
I like ease of use best. Covers a wide range of different types of sales. More for closing with one to one . However I was looking more for writing text for selling fine art. I actually miss ordered. WORDS THAT SELL would had been the better choice for me. I looked at it before and it was more beneficial for what I do. If you are in a high tech business this is the one for you. I kept this book because there are still a few thin gs that are helpful to me still.
N**O
Useful for all writers
Write great product descriptions and any other sales writing with ease using this book. The index makes it a snap to find the word you want. Probaby useful for any writing actually.
J**N
More Words that Sell
In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message-far too vital to be left too chance! "More Words that Sell" provides you with more than 3500 high-powered, high-profit words, phrases, and slogan that have proved their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, this book supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: (1). Make readers feel your message instead of just reading it; (2). Add muscle to your copy by using powerful verbs and adjectives; (3). Find the right words and phrases for niche markets; (4). Boost results by using words that appeal to basic human needs; (5). Invite interaction from website visitors-and bring those visitors back; (6). Create a favorable impression with resume and cover letters as well as with general business correspondence such as reports and memos; and (6). Use colour, fragrance, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let this book help you choose the words that will boost the effectiveness and profitability of your message-whether you're promoting products, ideas, your business or yourself.
A**R
A must have writing companion!
Just like Richard Bayan's other book "Words that Sell" this is an invaluable resource. When writing, and looking for descriptors that paint word pictures; that make your writing become more alive and real to the reader; you can't go past some of the ideas in this book. For example the color descriptions give you a whole new perspective e.g. whiskey as a color. I for one can see that in my glass and the unique color. What a great way to go. Well done Richard Bayan.
P**N
More Words That Sell is Worth The Buy
Great book filled with words to use for marketing. They are categorized clear and concisely. He does a good job putting the book together and he definitely knows his topic.
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