Bakuchiol Retinol Alternative Face Serum | Smooths Skin, Reduces Fine Lines & Wrinkles | Plant-based, Vegan, Cruelty-free, 30mL / 1 oz

I was looking for a gentler alternative to traditional retinol, and this serum delivers noticeable results without the irritation that often comes with stronger retinoids. The texture is lightweight, non-greasy, and absorbs quickly into the skin, making it easy to layer with other products. Since using this, I’ve noticed that my skin feels smoother and looks more refined. Fine lines, especially around my forehead and mouth, appear softened, and my complexion looks more even. The addition of peptides seems to help with firmness, giving my skin a more plumped-up look. I also appreciate that it doesn’t dry out my skin or cause flaking like some retinol products I’ve used in the past. Another thing I love is that it’s plant-based, vegan, and cruelty-free, which aligns with my preference for cleaner skincare. The scent is light and pleasant—not overpowering—which makes applying it a nice part of my nighttime routine. While it takes some time to see full results, the overall improvement in texture and hydration makes this a product I’d repurchase. If you have sensitive skin or just want a more natural alternative to retinol, this serum is definitely worth trying. It’s gentle yet effective, and the ingredient list is impressive. The only downside is the price, as it’s on the higher end, but considering the quality and results, I think it’s a worthwhile investment.

My skin is super sensitive and temperamental and retinoids absolutely wreak havoc on my skin. I’m 41 and this is the time where I NEED to have very specific anti-aging products in my routine. Every single retinol product I’ve used, even prescribed, have just completely backfired. I did a lot of research and came across this product as an alternative. I’m not kidding you when I say that from the time I started using this particular product (there are a LOT of Bakuchiol products on the market) to now, my skin is noticeably smoother, refined, more lifted and firmer. After washing my face using a two step method with first using an oil cleanser to remove makeup and then going into my face wash, this is the first thing I apply to my skin after patting my face dry. I use 3 pumps, apply to my entire face and neck and then I use a derma roller after applying to push and massage all the product into my skin. I’ll let that sit for about 10-15 mins before applying following serums I’m alternating between and then apply my moisturizer as my last step. I’ve been through 3 bottles at this point. There was a period between bottle 2 and 3 where I lapsed in repurchasing and my skin started looking tired, dull, noticeably less firm and my forehead lines and under eyes became more pronounced. I knew I needed to repurchase and within a week all those things were rectified. It’s not harsh, smells amazing, feels great to apply, and works wonders. It’s a staple in my skincare. If you don’t tolerate retinoids or don’t want leap into that realm, get this product instead. It works, it’s worth the price, it’s amazing.

My skin feels smoother, and I’ve noticed a subtle improvement in texture. It’s gentle on my sensitive skin, causing no irritation, which is a relief compared to traditional retinol products. The pump dispenser is convenient and keeps the product fresh. The only reason I’m giving it 4 stars instead of 5 is that I haven’t seen dramatic changes yet and the price is higher than other retinol serums, but I’m hopeful with continued use. Overall, a solid addition, especially for when retinol/ vit A isn’t recommended.

I’ve been using this for almost five years now. When I first started using it the results were amazing… my grown kids even would comment on how my skin looked so much better without makeup up. Definitely evens out tone and brown spots. I have sensitive skin and retinol makes my skin peel so I can’t use it. I have no issues with this product at all and it’s been 5 years…. I put it on every night after I wash my face even around my eyes. Feelslight (almost like water - it’s clear) and not greasy at all. Only thing I wish they would go back to the eye dropper they used to have, I don’t like the pump as much but it’s the same great product. Highly recommend!!

I'm a working mom of a feral toddler and I needed this serum. I love that it's quick and easy to apply since time for myself is very limited. Very lightweight and has a nice smooth texture. My skin type gets dry in both winter and summer months so this absorbed quickly and noticeably got at some of my dry patches. If I can't squeeze in a shower I make the effort to at least wash my face, pat dry with clean towel then use this at the first step for my skincare routine. I'm very cautious of the ingredients I use on my skin and lean towards vegan, I don't like the thought of using anything with animal byproducts on my face. I use a pump each time so it should last me awhile.

overall, it seems to be a decent serum. i just, personally, cannot stomach the smell. it’s such an odd scent & with it being on the face, it’s all i can smell. it helped make my skin soft & smooth, as well as hydrated, but i just couldn’t handle the scent.

I've been using the HERBIVORE Bakuchiol Retinol Alternative Moon Fruit Face Serum for a few weeks now, and I'm honestly impressed with the results. There are noticeable improvements in my skin's texture. It has visibly smoothed out fine lines and has a calming, nourishing effect without any irritation—perfect if you need a gentler alternative to retinol. My skin feels softer, looks more radiant, and I’ve noticed a reduction in fine lines. Plus, knowing it’s plant-based, vegan, and cruelty-free makes it even better. Highly recommend for anyone looking for a clean, effective serum!

Strongly clogs the pores!