Fire HD 10 Tablet (10.1" 1080p full HD display, 32 GB) – White (2019 Release)

...I'm not sure why people are expecting miracles out of this thing.As a person who currently owns the 2017 HD 10 (it'll be on it's way back to Amazon as trade-in fodder for this particular 2019 model) and being able to directly compare the two models side by side, I can tell you... You're not going to find a better value. Seriously.Yes, there's another big-box retailer who sells tablets of varying sizes and somewhat the same performance (quad-core processor, 2 GB of RAM) for roughly the same pricing, but those models pale in comparison to what Amazon has pulled off with these Fire HD tablets.The Fire OS runs smoothly on these devices, whereas stock Android tends to run sluggish on the competitor's devices because they're not optimized for the software/hardware. Amazon makes sure these tablets work, right out of the gate. If they don't, they'll either fix or replace it, immediately. Can't beat that.It's snappy, a good bit snappier than the 2017 with its quad-core processor compared to 19's octa-core processor. Sadly, Amazon hasn't figured out that Android-based devices need at least 3 GBs of RAM these days, 2 is really pushing the lower limits. (I know, I know, someone will come along and say Android doesn't need more than 2 and how it handles RAM differently from other OSs, etc. Heard it all before.) 3+ needs to become the norm on Android devices. That said, this thing moves.Start-up and shutdown are rapid and furious. 2017's took upwards of a minute to fully load at power on. It dragged and dragged. It was a nice tablet, once loaded and running, but the 2019 model utterly defeats it.Same 1080p panel (gorgeous, btw), better audio with actual Dolby Atmos whereas the 2017 model was just Dolby Audio (good, but not Atmos.) and yes, even the packaging of these devices denotes the change. (2017 says Dolby, period and '19 says Dolby Atmos ) and now USB-C for faster charging and data transfers. Same SD Card slot, but now takes a maximum of 512 GB for storage!So, basically, it has everything you want and makes it better. It just falls short of what you need (more RAM) and better customization.All in all, you're not going to find a better tablet with this level of performance, for the price. MSRP at $149.99 is fantastic. Black Friday and Prime Day pricing of $99.99 or less is INCREDIBLE. Buy it on sale and get a great tablet experience.Oh, and yes, it's Alexa powered/Show Mode capable. Just a button press on the screen and off you go.Update: Over a month later and this is my daily driver over my PC and my Pixel 2 XL. The display remains gorgeous and Disney+ and Netflix just pop and wow on this display. So worth the money.

I picked up the 64 GB blue version on Prime Day. I was able to get the matching cover https://www.amazon.com/gp/product/B07RR6HQKX/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1 and with tax paid around what the 32GB with no cover usually costs. This super aggressive pricing is a huge factor in favor of the Fire tablets, and Amazon reliably discounts all of its self branded products for Prime Day, Black Friday, and Cyber Monday.Yes any Apple tablet is going to beat any Fire tablet or similarly priced Android product in every single way. If your budget is in Apple's price range you really should buy one because they are great and you will be very happy with it. If you are someone that thinks those prices are too high for steaming a movie once in a while or reading a book now and then (and you are correct), then this Fire 10 tablet might be the right choice for you.Android tablets in this price range aren't going to set any performance records, and users accustomed to nearly instantaneous responses from every tap on their (overpriced and overpowered) smart phone may notice quite a bit of lag when using a tablet like this. Let me assure you that ALL tablets in this price range (and many that cost a whole lot more than this) are going to seem slow compared to the overwhelming number of smart phones people have snapped up the last few years. Be prepared for comparatively sluggish task switching, and for apps to open noticeably more slowly. That doesn't mean they won't run, but they aren't going to pop open like they do on your phone that probably cost many multiples of times more than this. I've found that apps...once open...work exactly as expected without issues.The HD screen is much better than other inexpensive tablet I've owned. Its nice and bright, and video plays very smoothly. Heavy book readers truly should go for a Paperwhite Kindle model over anything with a backlight, but the text on this screen is very good for more casual reading, web sites, the occasional book, etc. Viewing angles are generous, making it legible from a variety of angles and distances that works good even in Show mode. The biggest negative is that there is still a lot of bezel. I'd expect some effort at device shrinking, including a smaller bezel, in the next iteration if Amazon expects these devices to remain relevant.The sound from the tiny speakers are fine for Alexa responses or something like an audible book, but for music or movies you are going to want an external speaker or headphones. I like to keep bluetooth off for battery life, so the physical headphone jack is a big plus to me.I streamed a few TV show episodes, about 1/3 of a movie (which I had started on my Firestick and was able to resume on my Fire tablet), read a few magazines and news articles, streamed music to an external speaker, and played a few different games while trying out the tablet. I still had 28% battery life left when I plugged it in to try out Show mode. The battery drains as you would expect with any device: quite a bit faster playing games and streaming video than when playing music or reading. Overall, the estimated time Amazon gives appears to be on the optimistic end of what people have reported from real testing, and I didn't see anything to make me think its unfair. The bottom line is most people are going to get a normal day's mixed use out of it without much trouble.Alexa works like you expect, with the added benefit of it being portable. One feature I really like is being able to get double duty out of it as a Show device while charging. That matching cover helps here because I can prop it up or grab it on the go very quickly. The cameras are pretty terrible though, so expect functional but not good video calling and only if you have good lighting. Improving the front camera would be a good upgrade for the next model, and I'd personally trade the virtually useless rear camera for a single, good quality front one.Amazon's unapologetically self serving UI gets a lot of criticism, but the truth is a lot of people use Amazon services and if you are one of them the Fire 10 makes it exceptionally simple to access all of it. If there are apps not in Amazon's store you want to use.. well, let's just say I had the play store installed, Chrome synced, and a movie playing on HBO Max in less than 10 minutes following simple instructions I found with the easiest search terms in you can think of in Google. If you want to strip it down to a more stock Android launcher you can do that too. Seriously, don't worry about Amazon's store or app selection.Regarding storage, I opted for the 64GB version mostly because of shipping availability and I didn't want to wait. The 32GB version is an amazing product and is usually the better value of the two options. Regardless of which one you get, I recommend you add an SD card formatted as external storage NOT as internal memory. The reason is that no tablet is going to access an inserted card as fast as it can its internal memory, and the last thing you want to do is make this tablet any slower. The Fire should automatically select all the right file types (music, photos, etc.) to save to the card so you can save the internal space for your apps.TLDR: The 2019 Fire 10 is a good product made great when you can get it at one of Amazon's frequently offered sale prices.