UNITE Hair – BLONDA Toning Purple Shampoo – Professional-Size Formula to Neutralize Brassy & Yellow Tones in 60 Seconds – Brightens Blonde, Gray & Highlighted Hair – 33.8 Fl Oz

Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.

This shampoo is amazing! It really tones down the yellow and brassy tones in my blonde hair, and after just a few uses, I noticed a big difference. My hair looks fresh, shiny, and people even asked if I had it professionally done. It smells great, lathers well, and leaves my hair feeling soft. Perfect for keeping my color vibrant between salon visits. Definitely a new favorite!

I usually get the olaplex purple shampoo for toning but i decided to try something different. This stuff works so good and smells amazing. My hair was yellow and brassy and I’ve used it 3x and everyone has complimented me on how good my hair looks. It PULLS THE YELLOW OUT. People think I went to go get it done. I get compliments on how soft and shiny it is. It tones so well. 10/10 recommend.

I’ve used this for years and rotate my purple shampoo days. I can tell a huge difference in my blonde when I use this vs when I don’t. Really helps keep the brass away.

The best purple shampoo of all time 💜

The packaging was horrible, burst and got all over the box. I've used this product previously when I was a bleach blond and now that I've gone silver. It's great at toning the yellows and is a thorough wash. Maybe too thorough for some as it could be called "stripping". I don't use it daily as it would dry my hair out far too much but weekly (every third wash maybe?) use is ok for me. Once I get the tone I want, I stop using it because continued use will add a tint of purple to my hair.

I love love love this purple shampoo! While it is pricier then others, it is worth every penny. It is incredibly strong and very pigmented, so do NOT leave on your hair for longer than the directions suggest: 60 seconds. Simply apply, lather and rinse. The only issue I’ve had is that it Can really Dry out your hair, so I recommend a leave in conditioner after use. I also would not use more than 1-2 times per week. A little goes a long way. The scent is to die for! It smells just like grapes! My platinum hair hasn’t turned brassy AT ALL since I’ve started using this shampoo! Trust me, you’ll love it. :)

I found the best hair stylist about a year ago who was able to turn my foil weave blond into the white perfectly Platinum I've desired! She recommended UNITE Blonda Shampoo to keep the brassiness away. I wash my hair only once or twice a week and I lather with a Joico shampoo and apply this Awesome UNITE BLONDA with it. It's a very dark purple & says to not let sit longer than a minute, but I usually let it sit for 3-5 minutes. It's a wonderful product, I only use the shampoo but it lasts a long time too. And it smells like grape laffy taffy! I've used other Salon products such as Kevin Murphy's purple shampoo/conditioner but this is the best I've ever used! I will continue to use as long as my locks are lighter than white! Great product!

I've been using this shampoo for awhile now. I've tried others and there's no comparison. It keeps my platinum blonde hair from turning brassy and it smells amazing (like grapes). It's definitely worth the price to keep your blonde hair blonde.

Si fuese más barato ya sería perfecto, buen olor, sin sales para poderlo usar cuando tienes un tratamiento de keratina o similar. El pelo queda limpio y suave. A mi me gusta.

I have ash colour hair, and this is the only shampoo I have used that prevents it from yellowing.

Shampoing miracle qui rend un blond jaune/orange en un magnifique blond cendré avec des reflets dorés (pour ma part, mes cheveux ne décolorent jamais de manière uniforme du coup je me retrouve avec plein de mèche de tons different) L odeur artificielle de raisin est un grand plus. Ça sent trop bon. Un peu cher par rapport à d autres marques mais celui ci fait son job. A ne laisser poser que une minute. Si vous laissez plus longtemps, un léger ton lavande/gris viendra teinte les cheveux mais le rendu est joli. Assèche un peu les cheveux comme tout shampoing mauve mais pas autant que les autres. A suivre avec un soin et c est bon

This is absolutely my favourite purple shampoo to use on my hair. Great results as well as I have gotten compliments on the smell of my hair. Trust me I have used many purple shampoo’s and this one beats them all.