Aveda Blue Malva Shampoo | Purple Shampoo for Gray and Blonde Hair | Neutralizes Brassiness and Yellow Tones |With Blue Malva and Coneflower | 95% Naturally Derived* | Liter Size | 33.8 Fl Oz

Love this shampoo. I’ve used it for years. Never any buildup, feels clean and pure. Leaves my grey hair stay looking ihealthy and strong!

This has always been my favorite shampoo. I have white hair from age😊 so when I use this daily it keeps the yellows away and my hair smells nice and is always soft.

Mom loves for he white hair

This shampoo is great for white hair, keeping the brassiness out. The bottle of this size is expensive but it lasts a long time.

Really cleans hair and brings out highlights

I just bought this shampoo with the conditioner. It's the first shampoo that I've used where the scent wasn't overpowering and that didn't leave my hair feeling like straw. My hair felt soft and easier to manage after shampooing and conditioning. It didn't get rid of all the frizz but it seems more manageable and less frizzy even the day after shampooing. In terms of yellowing: My hair looks brighter and shinier but the shampoo didn't remove the yellow left from other shampoos and conditioners in the lower strands of my long hair. I'm hoping after a few months of washing with Aveda, the yellowed lower strands will get brighter and more silvery. Overall, best shampoo and conditioner I've used thus far.

I've been using Aveda Blue Malva Shampoo since the "Gray hair has been dominating the dark brown!" Blue Malva prevents the yellowish color of white and gray hair which is not possible with standard, ordinary shampoo. The amount used is but a "very small squirt" from the bottle, thus it lasts and lasts. I use about 2 1/2 bottles yearly, and I shampoo every day of the year!

I love this stuff and I always have since Horst sold it in Minneapolis. You could buy it by the gallon back then. Not any more since a mega company bought the rights to make it. It's about $80 for a 34 oz bottle. But still has the same similar ingredients, and your hair feels great after each use still...

Me gusta que el color morado no es tan intenso es algo claro. He usado otros que dejan el cabello color lila y se ven raros. Este shampoo usandolo 3 veces a la semana si resalta el tono blanco de las canas sin teñirlas de morado. El aroma me encanta, se siente como muy natural, no me reseca el cabello y lo uso de 2 a 3 veces a la semana. Rinde mucho porque se ocupa poco para una melena mediana.

Shampoo ist sehr sparsam im Verbrauch, riecht gut und hält die Farbe deutlich länger.

Don’t be put off the price as this lasts for ages. I use 1 pump every 2 days on my medium length bob and this bottle size lasts me over a year. It has a divine almond smell which people frequently comment on. Really enhances my grey hair and brings out the natural silvers. My hair is always soft and shiny after use and total strangers have stopped me in the street to ask what I use on it! A natural organic product with no hidden nasties, plus packaging is recycled. I love it and highly recommend.

Excellent product Hair look much better after usage Much more efficient shampoo than other « blue » shampoos claiming to turn yellowish gray hair, silver again

Shampoing très sympa ! Sent bon. L'effet est très léger par rapport à d'autre shampoing ou masque bleu mais ça me convient très bien ! Au moins on a pas de risque d'avoir de reflet mauve dans ses cheveux décolorés et d'avoir les doigts mauve.