What makes some marketing materials more successful than others? In this program, you'll learn what the experts know about crafting great ads, brochures, etc. that will sell more of your company's products and/or services. You'll discover proven methods for identifying your customers, focusing on the right message, choosing the best format and venue, and tracking your results -- all while increasing your sales and building your brand. This program includes:* smart strategies for "getting to know your customers" and reaching out to them via targeted ads, brochures, and other marketing materials* time-tested techniques for determining what your customers really want -- and focusing on the benefits of your product/service (as opposed to its features)* professional copywriting tips for composing ads that capture interest and boost sales* how to design marketing materials that visually unify and reinforce your company's brand* simple ways to evaluate the performance of your various marketing campaigns* sample ads, brochures, etc. that illustrate key concepts* ...and much more! Now you can communicate more effectively with your coworkers, managers, customers, suppliers, and other business contacts. Whether your company has 3 employees or 3,000, whether you want to keep your job or get a new one, Video Aided Instruction can help you climb the ladder to success! One DVD/Approx. 1 Hr. 21 Mins. Item #VAI-5248. Volume 8 of Video Aided Instruction's 10-Volume Upgrade Your Communication Skills at Work Series.
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