Wired to Care: How Companies Prosper When They Create Widespread Empathy 1st Edition

Dev Patnaik is the founder of Jump Associates. He and his team help companies see what they can't see themselves in regards to their customer's needs. He also teaches at Stanford University. From the minute I started reading this book I could tell Dev Patnaik is a natural teacher. He also was given a lot of good advice on his initial manuscript which makes the book very polished and easy to read. His editor must be highly talented! I've rarely seen a book written this well.What is especially intriguing about this book is the way the information is presented. Mostly stories are told about famous companies and how they reached a place of ultimate success. You will learn about Nike, IBM, Mercedes, Pixar, Target, Netflix, Harley-Davidson, Spalding, Smith and Hawken, Microsoft, Kodak and OXO. The story about OXO Good Grips was especially interesting to me as I love to cook and have several of the items they sell. I especially love the lemon zester and peeler.Some of the stories in this book also explain how some companies don't get it. There are mistakes being made that could be corrected with the right philosophy.Dev Patnaik drives home the point that you should see the world the way your customers do. Therefore you can serve them better and keep them loyal. This book makes you say: "Yay, finally someone is saying what needs to be said."I felt the writing style in this book was very fluid and easy to comprehend and process. You will learn so many valuable things about life. It helps you understand how life really works. I enjoyed reading the sections on reciprocal altruism and open book management.Wired to Care is a book business owners everywhere should be reading and applying to real-life situations. This book teaches business leaders how to show empathy and really listen to their customers.Highly Recommended! 100 Stars. I live to find books this good!!!~The Rebecca Review

I got this book free in some deal in Amazon , and i started reading this book and i got stuck with this book. There are many reasons why you will not like to keep this book down . First there are so many examples fromZildjian (400 year old company) why it is successful ?Why Micorsoft xBOX defeated playstation But Zune Failed ?Mercedes expermiement in Jump Start .Londons Farmers Market Success story .Why world follows the Londons Tube Map example ?How Harley Davidson is survived and going so strong in bad market/economy .But Ford and GM failed.Why Bill Clinton win and Bush lost in election ?Author did a experiment with Wheel Chair ( Very interesting - for me it was something eye opening )The Bilogical Limbic system - how it works ?Dale Carnegie referencesSteelcase Corporation - how it figured out why they were successful ? yes the survey result was very interesting.A recession is when the guy next door loses his job. A depression is when you lose yours. (it's an awesome quote from the book)How Target and Netflix create customer empathy.Why Smith & Hawken employees have gone out to dig in the garden ?How Mahatma Gandhi could win the support in India ?Why OXO designs are so great ?There is great example of CISCO about ethics .There is example of Patagonia apparel maker and NORTHWEST airlines about comminication to employees .There is very good example of San Francisco's Joie de Vivre hotel group House keeping Staff.There is a example how Disney came with Animal Kingdom idea .So i would say overall this book is filled with lot of real world example and interesting facts. I liked it very much.

If you have any position of responsibility at any organization in the world, (including a family) you should read this book. As a business book, it is probably one of the best ever written. There are plenty of reviews telling you what the book is about... lemme instead tell you what the book will do for you.---IF you read and interpret analytical reports for your company you ABSOLUTELY need this book.--- It tells you how the numbers can lead you down the garden path to cluelessness.Reading it opened my eyes to why some institutions work and others just don't. I've always looked at my business as solving problems for people and wondered why so few companies do this. This book explains it. Most organizations have simply lost sight that there is a human out there trying to use their product.The book gives dozens of case studies on how intelligent, well meaning people get 'bubble disease' (my term) and lose track of the people and the world around them. Now when I see this in people or in institutions, I have a better understanding of how they got that way. And more importantly, how to make sure I never do.For example, although the author was notably apolitical in the book, it explains why so many politicians are so clueless... They have no idea how real people have to live with the stupid nonsensical laws they create. They are in their isolated world and how no idea how to run a small business or do anything except collect a government paycheck. (we all know this of course but the book really removes all doubt) It also explains how some climate scientists have been quoted as saying the Sun can not change our climate. These poor folks are so mired in academia and detached from the real world, they think their spreadsheets are more important than the Sun! They spend their lives 'studying' our world yet have lost sight of it. --- Mind you the book doesn't SAY any of this and that is exactly the point. It instead gives you to tools to know when your institution (or your competition) is losing its way.OK so if this book is so important, why only 4 stars?Toward the end, the author sorta rambles. The first half the book is incredibly tight, the last 25% seems a bit wordy. BUT it is absolutely worth the read. I'm nit picking here.Lemme give you more more thing that should absolutely convince you to buy this book.The author has spent a lifetime helping some of the world's largest companies improve. He's got dozens of years of experience and has spent hundreds of hours forming that experience into practical, actionable lessons for business people.In effect, you are getting the sum total of his life's experiences for 10 bucks and 3 hours of your time. That's an incalculable bargain. Now I kinda feel bad about that last star.