How to Make Your Advertising Make Money Paperback – June 12, 2012

I first read this book in the early 1980's........it is one of three business books that I choose to reread from time to time. It is far better than any other advertising information published. Yes it is now somewhat dated, but the information is still golden. Advertising is about informing and influencing people. The wealth of ideas and practical experience in this work can be effectively implemented with any communication medium. It helped my company stand out from others in our product category and take a prominent and profitable position in the crowed local market. If you read this book, learn from the author, and consistently implement the concepts in your advertising it will set you apart in the minds of your target market. This information has made many prospects into loyal customers.

John Caples offers tons of condensed and invaluable advice to anyone seriously interested in marketing, advertising and copywriting. The tips he provides are easy to understand and easier to apply. Practical, straightforward, and pleasurable read.

Very good book to help me start writing ads. I really like the examples from actual successful ads that I can learn from and adapt to my own products.

This book is great - get it today!I have many books on copywriting but this one is a favorite. The whole book is filled with so much information that I completely went through a brand new highlighter.

Do YOU Possess the Ability to Craft a Compelling Message for a 30 second spot on the radio or TV?Can you create an ad for the classifieds that draws responses?Are Billboards and their brief messages, just like bumper stickers, in your repertoire of abilities?You see, these mediums are what SEPERATE the Men from the blowhard, long copy boys.The Ability to craft a compelling message in a short amount of space is something that frauds that go around proclaiming long copy outdraws short copy just don't have.I could go on, but the intrigue of being above the rest of the field should be enough for you to buy and study and learn from this classic.Once you Learn these Skills, then you Must Apply them.Knowledge is Only POTENTIAL Power. You Must Apply it to Achieve Actual Power.

If you write advertising copy, you need this book.I've actually been using it for about 30 years and recently bought my second copy. Once you own one, you'll never want to lose it, it's that packed with a treasure trove of powerful writing tips. A classic, to be sure.

The secrets of profitable advertising are all here. This book has sample ads that show which ones pull the best. A real treasure of advertising results. Written back in the day when your advertising had to make money right away or you didn't eat.I'm so glad the reprinted this 2012 edition without taking out all the proven strategies...by "updating" the content.One of the top five books ever written on advertising to sell.Buy it, you can't have my original copy.

This book is like an extension of How to Write a Good Advertisement by Caples.It's written in sort of a rapid fire style. Packed with principles cut and dry. Do with them as you will.I personally love his tips on writing your first draft of an add super hot then cooling it down later. As opposed to starting cold and trying to warm it up.Also I love the examples of the way he and other copywriters start and structure their ads.