Don't Sell Make them Buy : Upgrade Your Selling Skills

“DON’T SELL, MAKE THEM BUY”...a brilliant book by R Mukund, having a world of wisdom who has changed business organizations and transformed business leaders through his unique coaching style and consulting methodologies. He has literally poured his heart, the powerful insights on the sight of selling into this pocket sized book. We all talk of sales and there is aspect of selling in everything we do, and selling in organization is one of the most important facets but facing the customers is where the faultline starts. Most falter there and the sales ends before it could start...There is so much to selling that it can virtually make or break the business. Having a good product is one thing and making a business case out of that is another thing, and selling plays such a vital role and organizations miss out how to make the most out of their sales activity. It is here that good books are missing which can unclutter the sales process and making selling simple to understand and apply.Mukund does so brilliantly and touches every aspect of the process and how to make the programme of selling a magic in the organization, otherwise we get locked in the logic of selling. He has beautifully captured the art and the science of selling. The science is the knowledge part and the art is where the edge is. Selling is a skill and selling is a subtle will where the bill gets generated when the buying process is put in perspective.Mukund has wonderfully articulated and presented the facet of communication in selling which often gets overlooked and that is the body language. He has so cleanly and clearly presented the pictures how to communicate and connect through our expressions and gestures. Many times salesperson miss out on the importance of following a script and making the process pale, he has given different scenarios and contextualized the script which is so handy to the sales community.Another very important aspects of selling gets highly neglected is that of the listening power, he has crafted a nuanced perspective by bringing two facets – listening through our heart and listening through our head.I have just picked few gems from the book of wisdom, and it is a must read and must be a handy book with every salesperson. Every clients of mine where they have started reading this book have changed their fundamental perspective on selling to making their customer buy...we usually don’t but when we pause and reflect on the title, it is such a profound statement, just that nobody had the twin power of the experience and expression how to make a sense of the essence of selling.Mukund has simplified the most complicated process of selling and making it extremely easy to read, understand the fundamentals of selling and apply the core principles to fetch the best possible sales results by changing the perspective from selling to buying...

This book was a breath of fresh air when compared to the usual tribe of management books espousing habits and practices from a 20000 ft vantage point. The writing in itself was an easy read, hence allowing the reader to focus on the subject at hand rather than exerting an effort assimilating the information. Judging by the language, the conversational style and the tips and advice, I'd say this book is targetted at the ground level sales personnel dealing with customers on a daily basis. I have begun to consciously apply the suggestions in my daily role and am currently observing the outcomes... A great follow up book would be a similar ground level "how to" for sales managers...

Perfect book for learning basic marketing techniques

It's a great eye opner book and should be handy to all the sales people, I connected with this book as Mr Mukund being a Indian writer used examples, methods & techniques as per Indian context. I don't really give review but I am not able to hold myself back from reviewing this book

Product is very informative

There are books that are written by authors that aspire to be the final word in an area. Then there are books that are amongst the final word in an area because the author has extensive and deep expertise in that area that comes from years and years of experience and experimentation. Mr. Mukund's book falls in the latter category. When I said it's for everybody I am simply echoing the authors thought which ring very true. We are all selling , to our parents, spouses,siblings, relatives friends, colleagues and even strangers. We just don't like it to be called selling. After all selling , in those context, feels cheap. I would advise to all to ignore what's it called. Think of it as pearls of wisdom in initiating relationships with strangers , whatever be the reason behind it. Think of it as pointers in mending relations with your near and dear ones if they are going southwards or are already there in the deepest of South. You will learn new ways of navigating the tough and turbulent terrain of difficult relationships. Finding it extremely frustrating to deal with your kids? You will find tools that will help you in taking the relationship to a new level. You have stubborn old parents who refused to listen to you, understand the different priorities you are juggling? Do give this book a read. I am a Human Resource personnel who, over the last 30 years, has been learning how to unlock the infinite human potential and I found the entire book reverberating with similar thought processes and approaches that are the foundation for being a compassionate, humble and inspiring leader. Mr. Mukund has done his bit by offering us the roadmap to make ourselves understood by understanding others first, by getting what we expect from others by giving first what they need from us. No one person is more important than other. Of course, it will be a huge help to professionals who are in pure sales job. That goes without saying. Go for it and practise the tips diligently and I warrantee , nay guarantee you, that you find a transformative change not just in your professional life but also in your personal life provided you apply the principles there too. Hats of to you Mr. Mukund, I am sold.

Product was delivered as advertised. Paper quality is good.